Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

Opportunity came knocking one more time at the end of 1997, when a resurgence of consumer interest in home life created a flood of new catalogs. Coldwater Creek recognized this trend and began testing for its Bed & Bath spin-off in 1998. “The Bed & Bath book evolved from some analysis of the sales patterns on the soft home merchandise occasionally carried in Northcountry,” Shonk-Simmons explains.