Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

One way Coldwater Creek bridges the brand is by keeping the product organization of all three titles consistent. It favors a more eclectic mix of items on spreads, rather than relegating like items to compartmentalized sections. This lively format makes it easier for a company to test a few out-of-category products in the catalog without having to commit to an entire section of merchandise.