Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

According to David Gunter, director of investor relations and corporate communications, the first catalog was an 18-page mailer featuring a hodge-podge of nature-themed merchandise, like bird feeders and binoculars.

To build the house file, Gunter explains, Coldwater Creek followed in the footsteps of other successful catalog businesses: The Pences ran tiny ads in the back of magazines such as Audubon, looking for environmentally-minded customers.