Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Bridging the Brand
At Coldwater Creek, the creative is produced in-house, from product photo shoots to layout. Because the brand is created internally, says Shonk-Simmons, it makes sense for management to keep production in the family for the spin-offs, too. “We have a great creative team that really knows how to bridge the brand,” she states.
0 Comments
View Comments
- Companies:
- Coldwater Creek
Related Content
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2016/10/1276421_iStock_000022284728.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/Conns-storefront.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/GettyImages-670884683.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2024/06/pd-hero-image-1.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/05/CRM-stock-image.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/08/gettyimages-631066318-594x594.jpg&w=142&h=80)
Comments