Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

Looking at its database, Coldwater Creek saw an average customer that is female, age 35 to 55, with a household income around $60,000 to $70,000; she’s highly educated, pressed for time and is mostly likely to live along the Eastern seaboard, explains Shonk-Simmons.

These attributes made for a strong, catalog-loving customer base, but a little more digging unearthed other viable market segments.