Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

It makes sense, then, that Coldwater Creek starts with core customers from the Northcountry file to find prospects for Spirit of the West and Coldwater Creek Home. As Northcountry carries a broader product mix that includes both housewares and apparel, data analysis indicates which customers would be most interested in receiving one, or both, of the other titles.