Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

“Some items from the catalog ‘got legs,’ and others were less successful. Northcountry grew out of that,” says Gunter.

Today, the Northcountry title features mostly women’s apparel with a blend of gifts and hard lines, says Georgia Shonk-Simmons, president, retail and catalog.

Northcountry, in particular, is tailored to women who value comfort and natural fibers, and who love the culture of the Northwest.