Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

So in 1993, Coldwater Creek launched a new title called Spirit of the West, filled with more upscale fashions constructed of slightly more expensive fabrics but still tightly focused on the Northwestern theme.

Three years later, Coldwater Creek expanded its offerings again, this time hoping to make deeper inroads within each customer household with Milepost Four, a catalog of men’s fashions.