Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

The Internet: Everyone’s Spin-off?

In a way, states Hodgson, a catalog company’s Web site can be viewed as a spin-off: It’s yet another vehicle with which to move product.

The Internet has certainly become a more immediate concern that has the attention of top brass at Coldwater Creek. The company has budgeted $1 million to market the new site this fall and moved up the debut of the entire line of merchandise from all three catalogs on the Web site to the end of July—beating the original deadline by a month.