7. Differentiation. Most importantly, retail site redesigns need to target strategies that differentiate the brand and its products from the rest of the marketplace. In today's retail environment, successful differentiation often boils down to the retailer’s ability to understand their customers and respond to their needs in meaningful ways. Consequently, site redesigns that target enhanced customer experiences should always begin with an evaluation of customers’ unique preferences and buying patterns.
7 Site Redesign Strategies for a Better Customer Experience
7. Differentiation. Most importantly, retail site redesigns need to target strategies that differentiate the brand and its products from the rest of the marketplace. In today's retail environment, successful differentiation often boils down to the retailer’s ability to understand their customers and respond to their needs in meaningful ways. Consequently, site redesigns that target enhanced customer experiences should always begin with an evaluation of customers’ unique preferences and buying patterns.