2. Low click counts. Site redesign projects should target the number of clicks it takes for visitors to complete a transaction. High click counts create unnecessary obstacles that discourage consumers and, in some cases, discourage mobile channel conversions. As a rule, an exceptional customer experience means that users have the ability to convert in four clicks or less.
7 Site Redesign Strategies for a Better Customer Experience
2. Low click counts. Site redesign projects should target the number of clicks it takes for visitors to complete a transaction. High click counts create unnecessary obstacles that discourage consumers and, in some cases, discourage mobile channel conversions. As a rule, an exceptional customer experience means that users have the ability to convert in four clicks or less.