For many retailers, site redesigns and digital strategies will deliver the highest return when timed to exploit seasonal shopping trends. But any initiatives that target improvements to the customer experience will inevitably drive traffic and revenue gains throughout the 12-month retail cycle.
1. Personalization. Online retailers are going to great lengths to personalize the customer experience. Larger retailers like Amazon were early adopters of personalized site features, but now many smaller online retailers are getting in on the personalization game through site redesign projects. Awareness and the correct use of relevant customer information through features that foster personalization, segmentation and targeting are high return on investment site design objectives.
7 Site Redesign Strategies for a Better Customer Experience
For many retailers, site redesigns and digital strategies will deliver the highest return when timed to exploit seasonal shopping trends. But any initiatives that target improvements to the customer experience will inevitably drive traffic and revenue gains throughout the 12-month retail cycle.
1. Personalization. Online retailers are going to great lengths to personalize the customer experience. Larger retailers like Amazon were early adopters of personalized site features, but now many smaller online retailers are getting in on the personalization game through site redesign projects. Awareness and the correct use of relevant customer information through features that foster personalization, segmentation and targeting are high return on investment site design objectives.