5. Social media engagement. Social media links strengthen relationships between retailers and consumers. Although some retailers have been disappointed by the results they've seen from social media initiatives, nearly everyone agrees that it’s critical for retail sites to incorporate social media links. Doing so forges deeper brand connections and facilitates opportunities for the sharing of customer experiences with other consumers.
7 Site Redesign Strategies for a Better Customer Experience
5. Social media engagement. Social media links strengthen relationships between retailers and consumers. Although some retailers have been disappointed by the results they've seen from social media initiatives, nearly everyone agrees that it’s critical for retail sites to incorporate social media links. Doing so forges deeper brand connections and facilitates opportunities for the sharing of customer experiences with other consumers.