4. Reviews and recommendations. On-site reviews enhance the customer experience because they give consumers a degree of transparency and comfort. Rather than relying exclusively on brand messaging, consumers can confirm product characteristics with third-party sources. Although this is especially important for apparel merchants (e.g., size and fit reviews), any online retailer can benefit from site features that facilitate customer comments about specific products.
7 Site Redesign Strategies for a Better Customer Experience
4. Reviews and recommendations. On-site reviews enhance the customer experience because they give consumers a degree of transparency and comfort. Rather than relying exclusively on brand messaging, consumers can confirm product characteristics with third-party sources. Although this is especially important for apparel merchants (e.g., size and fit reviews), any online retailer can benefit from site features that facilitate customer comments about specific products.