Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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E-COMMERCE, EMAIL
7. If using auto-reply, answer the question.
If your company uses automated customer service technology to respond to customer emails, double-check each automated reply to make sure it really answers the question. It’s helpful to have the response acknowledge the email and provide a time frame for a human response.
Reggie Brady, Reggie Brady Marketing Solutions
Email Applied column, “Email’s Mounting Role in Customer Service,” September, All About ROI
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