Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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30. Cater to customer influencers.
Make it easy for your key influencers to recommend your product. Give them samples, information and discount offers for their “audience.”
Shari Altman, Altman Dedicated Direct
“Find Your Key Influencers,” September, All About ROI
Parcel Shipping
31. Substitute ground for air.
Both FedEx and UPS offer guaranteed delivery for ground service as well as air/express. Save money by using ground instead of air when guaranteed on-time delivery still can be made by ground.
Jeff Kline, Kline Management Consulting
“7 Ways to Cut Parcel Shipping Expenses Right Now,” March, Catalog Success
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