Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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14. Don’t let web shoppers ‘escape.’
Shoppers click helpful information links during checkout and never go back to finish. Think of the checkout lines at Target — alleys you have to proceed down with little hope of escape. Remove all links from your checkout process so shoppers have only one way to move forward.
Larry Kavanagh, DMinSite
On the Web column, “5 Online Metrics to Maximize All That Data,” May, Catalog Success
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