Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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Database Marketing
37. Figure out time to next purchase.
Do you know how long it takes for a new buyer to repurchase? Is it three weeks or three months? With that knowledge, you can build a strategic campaign to reactivate buyers who haven’t repurchased by that time. Or, if you know new buyers won’t purchase in a given window, scale marketing efforts back to avoid overinvesting.
Tim Hoerrner, Carmot Marketing
“4 Tips to Better Understand and Retain New Buyers,” May 5, Catalog Success: Tactics & Tips
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