Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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General Marketing Issues
29. Encourage call-center upselling.
Empower your telephone sales reps to make offers while they have customers on the phone. Be willing to pay a commission. You’ll be surprised how much incremental revenue you can generate.
Stephen R. Lett, Lett Direct
“Can’t Afford Catalogs Anymore?” May, Catalog Success
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