Cover Story: 50 Best Tips of 2009
49. Make it a package deal.
Bundle items together, and let customers know they’re less expensive as a package than they ordinarily would be when sold separately. But don’t try to make it look as if you’re a low-cost leader, because you can’t be unless you’re Wal-Mart.
Paul Miller, All About ROI
Editor’s Take column, “Let’s All Survive, Then Thrive,” April, Catalog Success
Sustainability and the Environment
50. Reuse cardboard.
Green Mountain Coffee Roasters handles tons of cardboard. It used to pay a company to take it away and dispose of it. But now it bands all cardboard up and ships it to a company that sells it to larger box stores that import from overseas. “Now we get paid to have it picked up.” As for the cardboard it doesn’t ship out? Green Mountain shreds it and uses it for packaging.
Paul Comey, Green Mountain Coffee Roasters
“How Green Mountain Coffee Roasters Gets Greener Profitably,” June 23, The ROI Report