Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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18. Effectively redirect failed searches.
Logically redirect misspellings, synonyms, slang terms and brand names to the appropriate product pages. Prepare to redirect alternative search terms, such as “freight rates” when customers are looking for “shipping and handling.” Redirect products you don’t sell to substitute items.
Terry Jukes, Ability Commerce
On the Web column, “What’s Your Internal Site Search Failure Rate?” July, All About ROI
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