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2. Integrate online and offline data thoroughly.
Having to create another inventory database can be a major headache when deploying a web store. Ideally, a web store should integrate with an existing brick-and-mortar store or catalog database to save time and money on setup and maintenance. One database makes purchasing, inventory control, product updating and fulfillment much easier.
Brad Malmberg, Xsilva Systems
“4 Ways to Make the Most of Your Web Store,” July 21, The ROI Report
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