Cover Story: 50 Best Tips of 2009
Our annual compilation of the years most useful ideas
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12. Move product reviews to front row/center.
“When we started seeing what people were saying [in their online product reviews], we no longer wanted to keep it just on our website. We have this great information we can share; let’s put it anywhere and everywhere we can. If a review helps us sell a product, and sometimes it can hammer home the point even more effectively than our copywriters can, then we’ll use it in print [catalog], in emails, and we might even use it in some print ads.”
Glenn Edelman, Wine Enthusiast
Cataloger Spotlight: “Wine Enthusiast Shoots for the Stars With Ratings and Reviews,” May, Catalog Success
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