5 Retail Trends to Follow Now
August 19, 2016 at 10:08 am

As consumers continue to seek convenience and instant gratification via mobile devices, retailers are challenged with thinking about new ways to generate customer interest and loyalty. To develop insights in these areas, Synchrony Financial recently tracked existing and emerging trends impacting both the retail and mobile payments space and published them in a new report. The report…

The End of Postage Discounting for Lower-Volume Shippers?
July 26, 2016 at 9:19 am

This is a guest post by Gordon Glazer, director of modal optimization and affiliate strategies at Shipware, a parcel audit and consulting firm. In the interest of full disclosure, Gordon recently took a small short position on Stamps.com after the two reports mentioned were published. Also, Shipware provides access to discounted postage pricing through one…

Top Retail Trends of 2016
May 24, 2016 at 9:51 am

I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…

Birchbox and Zappos: The New Type of Influencer Marketing
April 20, 2016 at 9:44 am

Influencer marketing isn't new; using celebrities to sell products is an age-old practice. However, a new type of influencer marketing — using regular customers as brand spokespeople — is on the rise. Highlighted in a National Retail Federation (NRF) article, “Customers Are the New Celebrities,” this trend of curating a group of select social media…

Beyond the ‘Like’: Facebook's New ‘Reactions’ Add a Powerful Tool for Marketers
March 3, 2016 at 8:50 am

While Facebook's users are getting their first taste of the new "Reactions" emojis that recently rolled out, marketers are already working to better understand the impact they will have on their social media efforts. Facebook Reactions, in case you missed it, are a collection of six emoji that can be clicked on all posts and…

4 Things Retailers Should Know for 2016
February 22, 2016 at 9:37 am

One thing retailers can count on in January is innovation. Each year, retailers across the globe gather for Retail’s BIG Show hosted by the National Retail Federation (NRF). This year’s event covered the usual topics, such as payment technologies and improving the customer experience, but also demonstrated that there’s a big shift affecting the retail…

Email Marketing Trends Retailers Need to Know
February 5, 2016 at 11:38 am

Improving email execution processes, using personalization to create relevant content, leveraging marketing automation to reach revenue metics, and focusing on healthy and active list growth are four key email trends retailers should be focused on in 2016, at least according to the speakers featured in a Jan. 21 Total Retail webinar called “Marketers Talking to…

5 Stories That Generated the Most Discussion in 2015
January 6, 2016 at 9:49 am

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…

My Favorite Christmas Catalogs of 2015
December 23, 2015 at 10:03 am

There are plenty of Christmas catalogs in the mail this year — some great, some just OK, some forgettable. Here are my faves for 2015: The Folio Society "Christmas 2015 Collection" An impressive package in a large envelope with letter, three inserts and two catalogs (one just of children’s gift books). This high-end U.K. book…

Getting the Most From Your Catalog Tests
November 25, 2015 at 2:22 pm

PATIENT: “Doc, we do tests, but I don't feel that we learn much from them. What are we doing wrong? What should we change?” CATALOG DOCTOR: "Try building your tests differently to get clearer, more actionable results. Here are some tips for what to do, and what not to do.” Optimizing an Offer Test The goal:…