Don’t you just love it when Apple releases a new product. It brings out the haters. The iPhone 7 release last week was no exception.
With the holiday season fast approaching, it’s time to start thinking about your holiday strategy. A successful holiday shopping season doesn’t happen overnight. It takes time, planning and a strategy that allows you to deliver the same high-quality customer experiences that shoppers enjoy throughout the year. During November and December, many retailers enjoy a healthy…
To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For the record, I'm a marketer who is in my 50s. However, despite that, I'm NOT a marketing dinosaur. All you young guns in digital, don't count us old-school marketers out. It was our generation that…
Recently while I was in the mall, I saw the sign below in a storefront window. Marketers can drive revenue by making strong offers, either online or in this case at retail. I wouldn't consider this example to be a strong offer. Take a look. Can you tell me why? While the offer, “30% Off…
As consumers continue to seek convenience and instant gratification via mobile devices, retailers are challenged with thinking about new ways to generate customer interest and loyalty. To develop insights in these areas, Synchrony Financial recently tracked existing and emerging trends impacting both the retail and mobile payments space and published them in a new report. The report…
This is a guest post by Gordon Glazer, director of modal optimization and affiliate strategies at Shipware, a parcel audit and consulting firm. In the interest of full disclosure, Gordon recently took a small short position on Stamps.com after the two reports mentioned were published. Also, Shipware provides access to discounted postage pricing through one…
I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…
Influencer marketing isn't new; using celebrities to sell products is an age-old practice. However, a new type of influencer marketing — using regular customers as brand spokespeople — is on the rise. Highlighted in a National Retail Federation (NRF) article, “Customers Are the New Celebrities,” this trend of curating a group of select social media…
While Facebook's users are getting their first taste of the new "Reactions" emojis that recently rolled out, marketers are already working to better understand the impact they will have on their social media efforts. Facebook Reactions, in case you missed it, are a collection of six emoji that can be clicked on all posts and…
One thing retailers can count on in January is innovation. Each year, retailers across the globe gather for Retail’s BIG Show hosted by the National Retail Federation (NRF). This year’s event covered the usual topics, such as payment technologies and improving the customer experience, but also demonstrated that there’s a big shift affecting the retail…
