What Will Catalog Marketing Look Like in a Post-COVID-19 World?
October 26, 2020 at 11:16 am

The coronavirus has been a life-changing event. We've never experienced anything like this before. Baby Boomers were young when polio was nearly eradicated with the Salk vaccine in 1955. At that time, very little was known about polio, which paralyzed and often killed young children. Science has greatly advanced since then. Even so, until we…

Welcome to the Connecting Print & Digital Directly Blog
October 6, 2020 at 3:26 pm

Our purpose for this blog is to share our direct marketing experience, particularly around direct mail, catalogs, paid search, and website optimization. Since Stephen Lett founded Lett Direct in 1995, retailers and e-tailers across the country have valued its transparency and educational approach to improve their profitability by planning, executing and analyzing their marketing programs.…

U.S. Postal Service Announces Holiday Rate Increase
August 17, 2020 at 8:50 am

Last Friday, the U.S. Postal Service announced temporary price increases effective Oct. 18, 2020 through Dec. 27, 2020. Increases are quite significant, as follows: Parcel Select (DDU entry): Up to 7.5 percent Parcel Select (DSCF entry): Up to 9.1 percent Parcel Select (DNDC entry): Up to 6.7 percent Parcel Return Service: Up to 7.9 percent…

I'm Excited to Be Speaking at the CommerceNext Virtual Summit!
July 12, 2020 at 10:57 am

I'm so excited to announce that I will be moderating a session at the CommerceNext Virtual Summit, taking place July 28-29! Based on the theme “Path to Recovery,” the CommerceNext Virtual Summit is designed to help retailers rebuild after extended store closures and a rapid transformation of e-commerce shaped by COVID-19. During the event, you’ll hear from brands…

COVID-19 Resources: Leadership, Data, Returning to Work, and More
May 29, 2020 at 6:20 pm

Welcome to this week's Retail Resources, which features a curated list of the best content and resources that I hope will help you navigate the coronavirus pandemic. This week, I offer information and resources about leadership, interesting data, information on returning to work, and more. If there's anything you would like me to share in a…

COVID-19 Resources: Leadership, Data, Employment Info., and Fun Stuff
May 3, 2020 at 7:36 pm

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…

Truth in Advertising in the Age of Coronavirus
April 7, 2020 at 12:28 pm

Here's an update to my last post about marketing automation in a time of crisis: Some of you have made adjustments to your automated emails and funnel-triggered messages, but frankly many have not. For example, Ruby Tuesday offered me a dine in buy one, get one (BOGO) offer. (To the restaurant chain's credit, I was…

Marketing Offers 101: Make ’Em an Offer They Won’t Confuse
December 12, 2019 at 2:04 pm

Making offers. Those finnicky little things marketers do in order to generate an order. Free this, bogo that, buy now and we will back up a semi-truck with all kind of freemiums to your home or office. All kidding aside, the offer you make is designed for one purpose: to reduce the friction between “should I…

Starbucks Clover: A Missed Revenue Opportunity
September 19, 2019 at 12:17 pm

What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But first let’s talk about a subject most of us love: coffee! If you've never had a "Clover," you're…