Improving email execution processes, using personalization to create relevant content, leveraging marketing automation to reach revenue metics, and focusing on healthy and active list growth are four key email trends retailers should be focused on in 2016, at least according to the speakers featured in a Jan. 21 Total Retail webinar called โMarketers Talking toโฆ
What follows is a list of the Total Retail content in 2015 that generated the most reader comments. Youโll see that our readers are highly engaged when it comes to content on shipping rates โ who isnโt when it has such an impact on your bottom line โ social media marketing, payment options and cooperativeโฆ
There are plenty of Christmas catalogs in the mail this year โ some great, some just OK, some forgettable. Here are my faves for 2015: The Folio Society "Christmas 2015 Collection" An impressive package in a large envelope with letter, three inserts and two catalogs (one just of childrenโs gift books). This high-end U.K. bookโฆ
PATIENT: โDoc, we do tests, but I don't feel that we learn much from them. What are we doing wrong? What should we change?โ CATALOG DOCTOR: "Try building your tests differently to get clearer, more actionable results. Here are some tips for what to do, and what not to do.โ Optimizing an Offer Test The goal:โฆ
This is a guest post by Gordon Glazer, director of strategic partnerships and modal optimization strategies for Shipware, a parcel audit and consulting firm that helps volume parcel shippers reduce shipping costs. Gordon can be reached at gordon@shipware.com. The USPS Board of Governors has proposed a major price increase for competitive (i.e., shipping) products to takeโฆ
PATIENT: โDoc, I really need to cut catalog program costs again, but without impacting sales. We've already done the standard things like lighter paper, fewer pages, operational efficiencies, and so on. What's left?โ CATALOG DOCTOR: โYou've done well so far. What's left isn't as easy as the standard cuts. Most require study and elbow grease.โฆ
โLoveโ may seem odd as a business concept. Love includes valuing someone as a person, trying to see things from their point of view, being considerate of their time, trying to make their life easier, working to understand and help them achieve their goals, among other things. Let's take for granted that you do allโฆ
PATIENT: โDoc, we've recently experienced a sales drop and I don't understand why. What's the best way to track down why it happened and how to fix it?โ CATALOG DOCTOR: โYou're doing right to quickly dig into causes behind the sales drop. The quicker you know why, the faster you can fix things. Here's aโฆ
Six hundred billion dollars. Thatโs what advertisers are set to spend worldwide in 2015. Social media powerhouses Facebook and Twitter have rolled out new ways to target consumers through advertisements. But is the return on investment there for the companies that are fronting the bill? According to Gallup, 62 percent of consumers say that socialโฆ
โOur audience is dying. We need to attract a younger audience to get sales back up.โ I've heard this over and over for years from both consumer and business catalogers. Yet their age-range demographic reports usually show counts remaining stable, not declining. What's up? While itโs true for catalogers with older customer bases that aโฆ