Customer Retention
Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. Inโฆ
Creating a positive customer experience lies at the heart of every brandโs purpose in the journey to nurturing and retaining customers. But how does the post-click experience factor into this important dynamic? In an ever-evolving and crowded marketplace โ and with social commerce increasingly dictating how customers are introduced to brands and shop with themโฆ
The retail industry, particularly e-commerce, is expansive, constantly evolving, and dynamic. The primary challenge for retailers lies in retaining existing customers amidst competition and the rising cost of acquiring new customers. The 2023 State of Customer Messaging Report highlights the significance of customer retention, with 95 percent of professionals emphasizing its importance. Effective customer retentionโฆ
Our rapidly digitalizing and globalizing world hasn't been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure ofโฆ
Truly connecting with customers and meeting their expectations is hard these days. Channels that were once effective are in decline. Customers are growing immune to the ads, emails and cluttered news feeds they see each day. Data privacy restrictions are making it harder to gather actionable data on those customers. These are all challenges thatโฆ
The holidays are big business. Thatโs not going to come as a shock to anybody โ but just how important are they to Americaโs economy? The latest figures from Adobe Analytics show that from November 2023 to December 2023, Americans spent more than $222 billion shopping online. That activity was largely driven by an increaseโฆ
Letโs face it: Traditional loyalty programs were designed for another age and now theyโre necessarily evolving as brands recognize the need for innovative strategies to capture and keep consumers' hearts. The shift towards "surprise and delight tactics" on social media is becoming increasingly crucial in building solid customer relationships and fostering brand association โ andโฆ
With consumer prices beginning to plateau, retailers are beginning to feel cautiously optimistic over their future revenue streams. However, the index remains up 3.2 percent from a year ago, and with federal student loans now due for the first time in over three years, this makes a recipe for wallet-conscious shoppers. Now, shoppers are cuttingโฆ
During the five-day holiday weekend spanning from Thanksgiving to Cyber Monday last year, 200.4 million consumers shopped, setting a new record both in the number of people shopping and the amount spent โ online sales rose 7.8 percent from 2022 to $38 billion. With 2024 upon us, retailers find themselves on the brink of aโฆ
As we begin 2024, the world of e-commerce will see continued evolution and disruption. Consumer behavior has fundamentally shifted over the past several years, with more shoppers flocking to digital storefronts and leveraging digital shopping technologies. With this backdrop in mind, here are four key predictions for what's in store for e-commerce in 2024. Consumersโฆ