Customer Retention

In a boon for deal-seekers across the country, e-commerce giant Amazon.com recently confirmed that its popular Prime Day sales event will return in July. The announcement comes as little surprise after Amazon reported record-breaking sales during 2024's event, which some industry experts believe may have passed $8 billion. Amazon has confirmed that Prime Day 2025…

High inflation, supply chain issues, and abrupt shifts in political and trade policy have made personal finances a primary concern for consumers, with 61 percent of Americans believing the U.S. economy is headed for a recession in the coming year. While consumers prepare for an economic downturn, retailers should fine-tune their loyalty programs to leverage…

Retail is experiencing a spending surge as consumers shop ahead of the looming tariff enactment dates. While this provides a welcome sales boost, retailers need to prepare for potential spending slowdowns that will occur should prices simply get too high, particularly for specialty items consumers can do without. Here are five customer-focused strategies to navigate…

A recent survey revealed compelling insights on what business leaders expect from artificial intelligence (AI) in customer engagement. Sixty-seven percent looked to AI for faster information, 62 percent to reduce wait times, 53 percent for improved data accuracy, 42 percent to create consistent experiences, and 41 percent for personalized responses. They say all roads lead…

Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experiences customers expect. Traditional loyalty programs often rely on static rules and broad segmentation, offering generic rewards that fail to inspire true loyalty. Predictive artificial intelligence is changing that. It enables brands to build smarter…

Shoppers today expect brands to know them, engage them, and offer value beyond transactions. Loyalty programs that once thrived on simple rewards are evolving into something much more powerful: dynamic customer ecosystems that foster deeper relationships, personalized experiences and long-term engagement. This transformation is being driven by rising consumer expectations. Shoppers now demand seamless, rewarding…

E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While important, they don't tell the full story. Brands that focus only on these metrics risk leaving money on the table. The real key to sustainable growth lies in a deeper, more strategic approach —…

Inflation anxiety is growing, and shoppers are becoming more selective, value-driven and emotionally invested in the brands they choose to support. This shift presents both a challenge and an opportunity: brands that recognize the evolving consumer mindset and adjust their strategies can win long-term loyalty, while those that fail to adapt risk being left behind.…

Every year during this booming season, shoppers reset their routines, explore new products, and rethink their brand preferences. It’s a time of renewal — and that sentiment applies to consumer behavior as well. Economic uncertainty and a growing appetite for discovery make spring a critical time for brands to reinforce their value and retain shoppers…

As Shoptalk Spring 2025 came to a close last week, one thing was clear: the future of retail is not just about transactions, but relationships. While artificial intelligence and retail media continued to dominate the conversation, this year’s conference revealed a deeper shift — an increased focus on loyalty, emotional connections, and truly understanding the…