Customer Retention

TechStyle Fashion Group Wins Repeat Customers Through Membership
January 15, 2020 at 1:00 pm

Laura Joukovski, president, global fashion brands at TechStyle Fashion Group, parent company of Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids, detailed the company's approach to customer retention during an interview with Total Retail's Joe Keenan this week at the 2020 National Retail Federation Big Show. Joukovski discussed how TechStyle is working to evolve and stay…

Retailers’ Mobile Customer Engagement Mandate for 2020
January 8, 2020 at 3:17 pm

Empowered by the proliferation of smartphones and the digitization of everything, today’s shoppers are more aware and informed than ever. The upshot? Engaging with customers and understanding their evolving preferences is no easy feat. Gone are the days when brands could “buy” a customer’s repeat business. Now, you need to earn it. But how? A…

How to Leverage Data to Implement the Best Customer Loyalty Tactics
January 7, 2020 at 12:39 pm

How many times have you found yourself walking into Target for a new toothbrush and exiting with backup cleaning supplies (for next year), new toys for your dog, and a state-of-the-art popcorn maker? America’s favorite department store recently announced its new loyalty program, called "Target Circle," where customers now receive special discounts based on data…

7 Customer Retention Predictions for 2020
January 2, 2020 at 10:55 am

We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse,” and a fickle market have served to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 certainly taught the industry a few lessons. In 2020, retention is set to be a top priority for companies…

Back to the Future: How Store Credit Cards Can Capture Millennial Loyalty for Life
December 23, 2019 at 11:17 am

Customer loyalty is the holy grail for retailers. How to achieve that loyalty (and more importantly, sustain it) can be elusive. However, new research shows that a key driver lies within the unassuming power of traditional store credit cards marketed in untraditional ways, especially with millennial customers, who represent the largest generation in the U.S.…

Holiday Shopping and Beyond: For 2019, Expect the Unexpected
December 10, 2019 at 11:24 am

The holiday season is upon us, and retailers are engaging with customers across all generations by various means. The landscape for retailers has never been more competitive, and consumers have more options than ever before. Meanwhile, the financial stakes for reaching those customers during the holiday season are high. Consider that 20 percent to 30…

Get Ready for Holiday Gift Card Sales
December 5, 2019 at 11:26 am

Gift cards are an enormous opportunity for restaurants and retailers. According to Persistence Market Research, the international gift card market is predicted to grow from $318 billion in 2017 to $506 billion by 2025. Gift cards are a great way for restaurants and retailers to promote their brands, acquire new customers and/or get existing customers…

The Quadruple Value of Connected Customers
December 4, 2019 at 10:41 am

We live in a world where customer expectations are constantly changing. And for businesses, keeping up with customers can be a daunting task. “Connected Customer” is a relatively new term used to describe those customers that interact with brands through digital means such as websites, apps, voice assistants (e.g., Alexa), etc. An overwhelmingly large percentage…

Black Friday: Boosting Business Year-Round
November 27, 2019 at 10:48 am

Black Friday is synonymous with excited queues of shoppers stretching around the block, eager to get their hands on a bargain before Christmas. It has traditionally been about the excitement of the moment rather than a means for retailers to build long-term customer relationships. However, with e-commerce there's an opportunity to get to know customers…

The Gift That Keeps on Giving: How D-to-C Brands Can Keep New Holiday Customers Coming Back for More
November 15, 2019 at 11:31 am

Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the year. D-to-C has historically referred to just digitally native brands, but it now applies to every brand that's directly marketing to consumers to drive online revenue. While creative gift-giving campaigns geared toward customer acquisition tend to take center stage, D-to-C retailers…