Walmart has rolled out a virtual try-on tool that helps shoppers see how a shirt or another piece of clothing would look on their own bodies. It's the latest feature the company has added to its website, and it comes following the acquisition of Zeekit, a virtual fitting room startup. Walmart launched its first iteration of the tool…
Walmart made news recently when Reuters broke that it may be “exploring” the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for “Walmart Creator” and…
Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition, build customer loyalty, and more. Plus, consumers thrive on promotions, with 80 percent saying they plan to purchase more gift cards in 2022. However, gift card programs do come with risks. Unfortunately, gift cards are an appealing target…
In episode 366 of Total Retail Talks, Michael Cleavinger, global commercial data science lead at PepsiCo, discusses the organization's data strategy for both customer and product data, and its unique data collection process. He shares examples of how PepsiCo is leveraging data to inform decision making, as well as how his data science team shares information with other departments across the organization.
Retailers have been under excruciating pressure as inflation, supply chain woes, and recession threatens consumer spending, impacting their bottom line. As a result, many are leaning into promotional sales periods as a way to push inventory to consumers, ensuring they receive a portion of the limited discretionary spending. With the back-to-school shopping season underway on…
For many years I played blackjack professionally. In that time, countless amateur players would provide advice on how to play, attributing their expertise to a "system" they developed. I respected the ones who were at the table employing their system (even though they always ended up going broke). The true grifters were the ones who'…
In recent years and particularly during the pandemic, the world went subscription crazy. Led by B-to-C digital commerce ($687 billion), the total market was predicted to surge to $1.5 trillion by 2025. But two years in, many of the factors that led so many consumers to invest in subscription services have begun to evaporate. Some…
Summer is winding down, which means online retailers are once again taking steps to ensure their website operations are sufficiently bulked up to handle the approaching traffic onslaught. They're focusing on scalability, elasticity, and increasingly observability — which is emerging as a hot buzzword lately. Observability is growing in importance given today’s sprawling application and…
As back-to-school season kicks into high gear and holiday-driven spending looms in the distance, retailers across the country are using loyalty point programs to build relationships with customers and incentivize them to return for future purchases, driven by the promise of discounts, perks, exclusive benefits and more. However, over the last year, and especially during…
Each holiday shopping period presents massive opportunities for advertisers. Many online retailers are preparing their media campaigns to take advantage of the expected surges in traffic, both in-store and online. With the global economy, and consumer behavior, impacted by COVID-19, successful shopping seasons are more important than ever. Retailers are targeting an increasingly digitally savvy…
