Store Associates

The Untapped Opportunity That COVID-19 Created for Store Associates
September 14, 2020 at 12:12 pm

The retail landscape looks completely different today compared to the beginning of 2020. COVID-19 has caused stores to shut down and employees to be furloughed. Retailers were already challenged before the pandemic began, and now many consumers are wary of returning to stores. Furthermore, social distancing regulations limit the number of people allowed in a…

Selling From Home: Rethinking Sales Associates’ Roles in Light of COVID-19
September 2, 2020 at 12:14 pm

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

The 'Best Companies to Work For' All Have This One Thing in Common
August 26, 2020 at 11:23 am

In December, HBR took a look at what makes the “Best Companies to Work For” different from their competitors and uncovered a few common themes. The researchers found that these companies focus on their employees’ “life satisfaction,” not just job satisfaction. They provide ample opportunities for team members to build a highly matrixed career around…

Why Integrated Store Communications Became Essential at Hy-Vee
August 10, 2020 at 10:14 pm

In episode 259 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Ringena, senior vice president and chief digital officer at Hy-Vee, an employee-owned grocery retailer with over 250 stores in eight states, headquartered in West Des Moines, Iowa. Listen in as Ringena discusses the challenges that the retailer has faced operating as an essential…

Microsoft to Permanently Close All Retail Stores
June 28, 2020 at 9:34 am

Microsoft said on Friday it will permanently close all of its 83 store locations and will instead focus on its e-commerce business, where customers can visit for support, sales, training and more. The decision comes after Microsoft temporarily closed stores in March due to the spread of the coronavirus. Microsoft said the thousands of workers from these stores have…

Target Raises Minimum Wage to $15 an Hour Starting July 5
June 17, 2020 at 8:57 pm

Target is raising its minimum wage to $15 an hour beginning July 5, CNBC reported. The retailer will also be giving hourly employees a one-time bonus of $200. Target temporarily raised its wages by $2 an hour in March as the COVID-19 pandemic began, so this announcement makes the raise permanent. This raise will be for hourly…

COVID-19 Drives 3 Key Omnichannel Capabilities
June 16, 2020 at 2:32 pm

The COVID-19 crisis is proving to be a catalyst for change across all dimensions of retail. Some of this transformation was already underway for some specialty brands. They were on a path to building a more direct-to-consumer (D-to-C) business. However, what the pandemic ultimately underscores for them and others is that retail can’t go back…

How to Create a Positive Employee Experience Through COVID-19
May 29, 2020 at 2:04 pm

We’re living in an unprecedented time — and it’s drastically affecting retail employees. After all, none of us expected to live through a global pandemic that would uproot economies around the world. Retail employees are working harder than ever, and many must also deal with reduced hours, layoffs, or furloughs. That makes it all the…

Retail's Multichannel, Multigenerational Future
May 6, 2020 at 5:34 pm

At the dawn of a new decade, retailers are finally making headway in catching up to the demands of digital-era consumers. According to Zebra’s 12th annual Global Shopper Study, which analyzes data culled from over 6,000 customers, store associates and retail executives, shopper satisfaction is up overall. Retailers are recognizing that future success hinges on…