Store Associates

The Journey Towards In-Store Digital Transformation
July 11, 2019 at 9:13 am

There has been a significant shift in what consumers expect from their in-store experiences. Retailers are working harder than ever to deliver a seamless shopping journey for their customers to cater to this change and come out as a winner in a competitive landscape. Only those that transform their stores for innovation will continue to…

How DAVIDsTEA is Using Technology to Improve Store Associate Performance
May 6, 2019 at 12:18 pm

In episode 194 of Total Retail Talks, Executive Editor Joe Keenan interviews April Sabral, vice president of retail sales and operations at DAVIDsTEA, a Canadian specialty tea and tea accessory retailer. Listen in as they discuss DAVIDsTEA's use of an employee engagement app to communicate quickly and directly with store associates, how use of the…

Cutting Edge: 3 Trends Retailers Need to Embrace to Stay Competitive
April 9, 2019 at 10:47 am

If we learned anything from past retail trends, it’s that the store is still the most important part of the retail experience. Interest in the brick-and-mortar store is everywhere. Target’s CEO has said that the company's stores are its single biggest competitive advantage. Retailers must continue to keep their focus on the store by ensuring…

Target Raises its Minimum Wage to $13 an Hour
April 4, 2019 at 11:48 am

Target Corp will raise its U.S. minimum wage to $13 an hour in June, from $12 currently, increasing its payroll costs and putting new pressure on rival Walmart to attract retail workers in a tight labor market. Minneapolis-based Target employs over 300,000 workers and runs 1,845 stores in the United States. The company is investing…

Rude Employees, Missing Packages, Bad Service: Why Customers Ditch Stores
April 2, 2019 at 9:49 am

Retail has always been a tough game, and increasing demands on brick-and-mortar to differentiate from e-commerce has only made it harder. With more options than ever before, consumers have their pick of the litter, online and offline. Bad experience at one store? Plenty more to try instead. But what drives away customers? Qualtrics recently conducted…

3 Keys to Unlocking Modern Customer Journey Demands
March 8, 2019 at 12:53 pm

What do I mean by “start anywhere, end anywhere?” I mean that today’s consumers are using more methods of engagement than ever before in their path to purchase, and retail brands must be able to keep up. Better yet, you must understand customer behavior to the point where you not only can meet them where…

How to Tackle Retail Absenteeism and Boost Employee Engagement in 2019
March 8, 2019 at 12:35 pm

Engaged and productive employees are critical to the success of any organization, but retailers in particular are dependent on having the right people in the right place at the right time. When associates don’t show up for work, their absence affects everything from staff morale to customer satisfaction, creating stress and hindering store performance. How…

4 Internal Branding Strategies You Should Borrow From Williams-Sonoma and Wayfair
March 3, 2019 at 10:59 am

Within the past year, brands like Williams-Sonoma and Wayfair’s Perigold have introduced access to in-house design experts and 24/7 design concierges for customers who want to furnish their homes. According to a 2018 report from Alliance Data, 43 percent of millennials and baby boomers now expect retailers to offer these conveniences. As a result, more companies are using new technological…