Subscription Commerce

Retention Signals Success for Subscription Businesses
October 12, 2022 at 11:00 am

The most frequent conversation businesses have when it comes to revenue growth surrounds the tactics and strategies for attracting new customers, optimizing the shopping experience, and expanding reach. These are all effective and important factors to consider when it comes to revenue growth, however, they aren’t the only or necessarily most effective ways to achieve…

Customers Over Competitors: How to Build a Lasting Competitive Advantage
October 3, 2022 at 2:43 pm

Across the e-commerce landscape, brands and business leaders are reckoning with economic conditions that present serious challenges to growth and profitability. Inflation is higher and consumer sentiment lower than at any point in multiple decades. Continuing disruptions from compounding crises of the pandemic, supply chain, and war in Ukraine have rendered nearly every organization’s growth…

How Your Business Can Bring Subscriptions Back to Life
September 6, 2022 at 12:37 pm

In recent years and particularly during the pandemic, the world went subscription crazy. Led by B-to-C digital commerce ($687 billion), the total market was predicted to surge to $1.5 trillion by 2025. But two years in, many of the factors that led so many consumers to invest in subscription services have begun to evaporate. Some…

4 Ways to Give Consumers More Control Over Their Subscriptions
July 25, 2022 at 3:40 pm

Today, subscription experiences are in high demand, with more than half (52 percent) of respondents in our recent survey noting they have between two to five products delivered via subscriptions. In addition, more than a quarter (27 percent) of consumers say convenience motivated their decision to subscribe. Yet, while interested in convenience, consumers want to set their…

Changing Tides: How Subscriptions Help Brands Navigate an Evolving Industry
June 15, 2022 at 5:27 pm

Subscriptions have long been an integral part of people’s lives, perhaps even more than they realize. As far back as the 16th century, people were subscribing to news via handwritten news sheets. Fast-forward a few centuries: today there are subscriptions for just about everything — from streaming services to coffee to toilet paper (and even…

Integrate Subscriptions to Create a Consistent, Flawless Brand Experience 
April 5, 2022 at 9:50 am

A cohesive brand experience across channels is critical to creating a loyal customer. This is especially true in today’s environment where loyalty is fickle and up for grabs. One way brands can ensure a uniform experience is by integrating a subscription program with other initiatives. Subscriptions are one of the most valuable ways to create…

3 Ways Subscriptions Will Help You Thrive in the E-Commerce Era, and How to Get Started
March 27, 2022 at 8:41 pm

The past two years have marked a tipping point in modern commerce. Suddenly, retail businesses have found themselves struggling to keep up with a dramatic spike in demand as e-commerce sales skyrocketed. Subscription E-Commerce: Not a Passing Fad Is the rush to buy online just a temporary side effect of the pandemic? UBS predicts that the “subscription…

Entering the Subscription Economy Via Cloud Accounting
March 10, 2022 at 12:29 pm

According to Zuora, the overall "subscription economy" has grown more than 435 percent over the last nine years, outpacing traditional business growth. Even major fast-food chains are jumping on the subscription service bandwagon, with Taco Bell most recently offering the Taco Lover’s Pass. This strategy can be seen as a more reliable stream of revenue…

Nuuly's Customer Success Strategy Stays Agile Through Automation
February 21, 2022 at 3:36 pm

In episode 337 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Natalie Hurst, director of customer success at Nuuly, a clothing subscription rental experience from the Anthropologie, Free People and Urban Outfitters family. Hurst discusses Nuuly's rental and resale services, her role in creating a seamless rental experience for the brand's shoppers, and the customer…

7-Eleven Launches Subscription Delivery Service
January 26, 2022 at 12:19 pm

Convenience store chain 7-Eleven last week announced its new 7Now Gold Pass subscription delivery service, which gives customers free delivery on more than 3,000 7-Eleven products. For a monthly subscription fee of $5.95, 7-Eleven customers can order via the 7Now app and get their orders in about 30 minutes, the chain said. Customers with at…