Subscription Commerce

3 Subscription Box Trends Driving E-Commerce
June 5, 2020 at 4:25 pm

The slow death of brick-and-mortar retailers has been well documented and unexaggerated. A record-setting 102 million square feet of store space was closed in 2017, according to CoStar Group. Retailers promptly obliterated that record in 2018 by closing another 155 million square feet. However, not all retailers are going gently into the night. As consumer preference…

New Consumer Insights: Even Virtual Gym and Delivery Subscriptions Not Immune to COVID-19 Effects
April 16, 2020 at 3:50 pm

The ongoing COVID-19 crisis has thrown every sector of retail into disarray, and businesses are struggling to adapt to the rapidly changing environment. Not only are consumer behaviors fundamentally shifting in light of the pandemic, but they're also prompting retailers to consider how their brand aligns to customer expectations, and how to translate this insight…

Birchbox Cuts 25% of Workforce to Reduce Costs
February 10, 2020 at 2:41 pm

Beauty products subscription service Birchbox plans to lay off 25 percent of its workforce to reduce costs. At least 44 employees will be affected in New York, out of a total workforce of 94, according to a notice filed with the state labor department. As part of the costs reduction plan, Birchbox also plans to move some…

Attracting a $1 Trillion Demo: How Retailers Can Acquire More Millennial Consumers in 2020
January 13, 2020 at 7:13 am

Millennials are poised to reign supreme in 2020, commanding 30 percent of the retail market share with purchasing power projected to reach $1.4 trillion. The flipside? Millennials own fewer possessions than ever before and have less incentive to buy things that require commitment, such as insurance protection or long-term contracts.  The trend signals a movement…

7 Customer Retention Predictions for 2020
January 2, 2020 at 10:55 am

We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse,” and a fickle market have served to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 certainly taught the industry a few lessons. In 2020, retention is set to be a top priority for companies…

Rent the Runway Partners With W Hotels on Clothing Rental Service
December 9, 2019 at 2:00 pm

Clothing and accessories rental subscription service Rent the Runway has teamed with Marriott International’s W Hotels brand to launch a rental experience at four locations: W Aspen in Colorado, W South Beach in Florida, W Washington D.C., and W Hollywood in California. RTR Closet Concierge, which launched on Dec. 5, enables visitors to these hotels…

How Technology and Data Drive Subscription Clothing Rental Company Armoire
September 30, 2019 at 1:54 pm

Retail organizations are becoming more and more technology driven, with some industry startups identifying themselves as technology companies rather than retailers. During last week's Total Retail Tech event, leaders from some of the most disruptive companies in the retail industry told their brands’ stories in a session titled, "Tech-Driven Startups Disrupting the Retail Industry." The…