Subscription Commerce

Attracting a $1 Trillion Demo: How Retailers Can Acquire More Millennial Consumers in 2020
January 13, 2020 at 7:13 am

Millennials are poised to reign supreme in 2020, commanding 30 percent of the retail market share with purchasing power projected to reach $1.4 trillion. The flipside? Millennials own fewer possessions than ever before and have less incentive to buy things that require commitment, such as insurance protection or long-term contracts.  The trend signals a movement…

7 Customer Retention Predictions for 2020
January 2, 2020 at 10:55 am

We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse,” and a fickle market have served to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 certainly taught the industry a few lessons. In 2020, retention is set to be a top priority for companies…

Rent the Runway Partners With W Hotels on Clothing Rental Service
December 9, 2019 at 2:00 pm

Clothing and accessories rental subscription service Rent the Runway has teamed with Marriott International’s W Hotels brand to launch a rental experience at four locations: W Aspen in Colorado, W South Beach in Florida, W Washington D.C., and W Hollywood in California. RTR Closet Concierge, which launched on Dec. 5, enables visitors to these hotels…

How Technology and Data Drive Subscription Clothing Rental Company Armoire
September 30, 2019 at 1:54 pm

Retail organizations are becoming more and more technology driven, with some industry startups identifying themselves as technology companies rather than retailers. During last week's Total Retail Tech event, leaders from some of the most disruptive companies in the retail industry told their brands’ stories in a session titled, "Tech-Driven Startups Disrupting the Retail Industry." The…

The Retail Revival: Learnings From Amazon and Costco
September 26, 2019 at 11:13 am

Connecting with individual shoppers is the mandate for retailers today. Using new technologies, they're capitalizing on internet-connected capabilities, launching new in-store innovations, and more, all to satisfy shifting consumer demands. But it's not enough. Consumers have moved beyond these shiny “new” technology innovations. They now expect a personalized, convenient and flexible shopping experience, and are…

Nike Launches a Sneaker Subscription Service for Kids
August 12, 2019 at 12:00 pm

Nike is entering the subscription business with a children's sneakers club, CNBC reported. There’s momentum in Nike’s kids business, which has grown revenue 11 percent over the past year. The subscription service is called Nike Adventure Club, and will allow parents to order shoes for their kids on a quarterly, bimonthly or monthly basis, paying monthly…

Amazon Launches Personal Shopper by Prime Wardrobe
July 31, 2019 at 1:10 pm

Amazon.com announced Tuesday an expansion of Prime Wardrobe to offer members an exclusive personal shopper styling service. Personal Shopper by Prime Wardrobe will provide consumers with style inspirations and personalized recommendations selected by Amazon Fashion stylists. Users will complete a survey to provide stylists with their size, style and fit preferences, and stylists will choose…