Subscription Commerce

Nike Launches a Sneaker Subscription Service for Kids
August 12, 2019 at 12:00 pm

Nike is entering the subscription business with a children's sneakers club, CNBC reported. There’s momentum in Nike’s kids business, which has grown revenue 11 percent over the past year. The subscription service is called Nike Adventure Club, and will allow parents to order shoes for their kids on a quarterly, bimonthly or monthly basis, paying monthly…

Amazon Launches Personal Shopper by Prime Wardrobe
July 31, 2019 at 1:10 pm

Amazon.com announced Tuesday an expansion of Prime Wardrobe to offer members an exclusive personal shopper styling service. Personal Shopper by Prime Wardrobe will provide consumers with style inspirations and personalized recommendations selected by Amazon Fashion stylists. Users will complete a survey to provide stylists with their size, style and fit preferences, and stylists will choose…

Rent the Runway Brings its Drop Boxes to Nordstrom
July 1, 2019 at 12:53 pm

Clothing subscription company Rent the Runway has added drop boxes to four Nordstrom locations in Los Angeles. The deal, which CNBC announced on Thursday, is Rent the Runway’s second plan to expand its reach after agreeing last fall to put drop boxes in certain WeWork locations. The drop boxes will be at three of Nordstrom’s…

KIDBOX Accelerates Growth Plan With Walmart Partnership
June 10, 2019 at 10:16 am

In episode 199 of Total Retail Talks, Executive Editor Joe Keenan interviews Miki Racine Berardelli, CEO of KIDBOX, a children's apparel and accessories style box. Berardelli discusses KIDBOX's recent partnership with Walmart, why she believes in purpose-driven retail, future growth opportunities for the brand, and much more.

Valuable Tactics to Improve Customer Retention and Boost Loyalty
June 4, 2019 at 10:16 am

Online retailers are constantly having to balance growth and retention. At the beginning, growth is the top priority, but as a company matures, it needs to focus on customer retention, which is in fact a great growth leverage. Retention is what continues to pay the bills and attracts more customers. There’s a lot of industry…

3 Factors to Consider for Subscription Box Service Success
May 24, 2019 at 8:43 am

Many retail brands have already launched into the newest channel of customer engagement, subscription box services, and those that haven’t are probably evaluating whether it makes sense for their business to help drive revenue and customer loyalty. With increased demand for personalization and convenience from consumers, subscription box services have been on the rise, with…

How a Subscription Box Company Can Increase Profits by Using Social Media
May 20, 2019 at 10:24 am

When subscription boxes first entered the marketplace, they quickly became a major hit. With what seems to many like overnight success, the subscription box model began to trend due to their themes and overall value. One of the value points in a subscription box is financial, with the consumer paying a relatively low cost for…

Optimize Recurring Revenue With a Relationship Commerce Strategy
May 16, 2019 at 10:59 am

Retail and brand leaders face a common and critical challenge today: finding new ways to retain customers in a hypercompetitive marketplace. Consumers have more choices than ever when it comes to where and when they buy. This forces retailers to think differently about how they keep customers coming back — to avoid incurring all the…