Subscription Commerce

3 Ways Emerging D-to-C Brands Can Create Subscription Experiences That Build Loyalty
December 21, 2021 at 11:02 am

Launching a direct-to-consumer (D-to-C) brand has never been easier, but growing it into a successful business is increasingly difficult. Customer acquisition has become all the more expensive and challenging, with costs increasing by 60 percent in recent years. To compete against big brand names and private label alternatives, emerging D-to-C brands must foster a new…

Petco Expands PupBox Subscription Service
September 9, 2021 at 8:28 pm

Petco Health and Wellness Co. is expanding its PupBox subscription service to include dogs of all ages, the company announced Wednesday. Petco will now offer a PupBox subscription for puppies ages newborn to six months, puppies from seven months to 18 months old, dogs from 19 months to six years, and senior pups from seven years…

Rebecca Minkoff Offers Borrow Button That Allows Customers to Rent Without a Subscription
July 21, 2021 at 9:38 pm

High-end retailer Rebecca Minkoff has begun offering hundreds of clothing items on its website for rent without requiring a membership in a subscription service like those offered by some other fashion companies. The service is enabled through technology from CaaStle, which has created rental-subscription programs for companies such as Express. CaaStle's offering, called BORROW, allows customers…

E-Commerce Upgrades in a Post-Pandemic World
July 13, 2021 at 6:38 pm

Over the last 15 months, we cozied up to e-commerce in categories we struggled to shop virtually, such as apparel, furniture and grocery. We adapted our daily and weekly shopping routines to more patient, planned cadences. We adjusted our comfort level by buying clothing sans try-on, and we accepted that our living room upgrades would…

Use Subscriptions to Tackle 'Flavor Fatigue'
July 5, 2021 at 11:41 am

The subscription commerce market is growing daily as consumers are drawn to the convenience a seamless, recurring experience provides. By 2023, Gartner predicts that an impressive 75 percent of direct-to-consumer (D-to-C) businesses will have a subscription offering. In such a crowded market, however, it’s not enough for merchants to simply offer consumers recurring orders at…

How Grove Collaborative is Impacting the Sustainable Home Essentials Market
April 26, 2021 at 7:56 pm

In episode 295 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stuart Landesberg, founder and CEO of Grove Collaborative, a leading sustainable CPG company and certified B Corp that creates innovative natural products and offers a curated selection of healthy home essentials. Listen in as Landesberg discusses the mission behind Grove Collaborative, his background that…

Walmart+ Subscription Service to Launch This Month, Will Rival Amazon Prime
September 1, 2020 at 2:37 pm

Walmart on Tuesday unveiled a subscription service that will go toe-to-toe with Amazon Prime, reports CNN. The Walmart+ membership plan includes free shipping on items $35 and over, including same-day deliveries on certain items from stores, such as groceries. It will cost $98 a year or $12.95 a month, and includes a 15-day free trial period. Members…

Subscriptions in 2020: What Global Shoppers Want
August 27, 2020 at 6:14 pm

Today’s consumers love subscriptions, as long as they cater to their preferences, needs and budgets. Despite the COVID-19 pandemic and current market uncertainties, 2020 is shaping up to be a good year for the subscription model. A recent survey of over 400 respondents in 50 countries, conducted by 2Checkout, revealed insights into what shoppers want.…

Walmart to Launch Membership Program to Compete With Amazon Prime
July 12, 2020 at 12:39 pm

Walmart is launching a new subscription service later this month called Walmart+ that closely resembles Amazon Prime, multiple sources told Recode last week. According to the sources, Walmart+ will cost $98 a year, and will include perks such as same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early…

3 Subscription Box Trends Driving E-Commerce
June 5, 2020 at 4:25 pm

The slow death of brick-and-mortar retailers has been well documented and unexaggerated. A record-setting 102 million square feet of store space was closed in 2017, according to CoStar Group. Retailers promptly obliterated that record in 2018 by closing another 155 million square feet. However, not all retailers are going gently into the night. As consumer preference…