This episode was recorded live at CRMC 2022 in Chicago.
In episode 366 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michael Cleavinger, global commercial data science lead at PepsiCo, an American multinational food, snack, and beverage corporation. Cleavinger discusses his role at PepsiCo (1:20), the organization's data strategy for both customer and product data (2:23), and its unique data collection process (4:00). He shares examples of how PepsiCo is leveraging data to inform decision making (5:50), how his data science team shares information with other departments across the organization (9:24), and his opinion that artificial intelligence (AI) also stands for accessible and actionable insights (11:00).
Furthermore, Cleavinger discusses the business benefits gained from utilizing AI and machine learning technologies (12:04), and how his team models data across regions to provide global insight through the concept of digital twin cities (13:25). Lastly, he shares his advice for other retailers and brands that are looking to develop a more refined data strategy (16:16), and how often retail technology teams should be evaluating the quality of their data (18:16).