Retail's Next Move: Inside the Payment Strategies Driving US Small Business Success
July 15, 2025 at 2:13 pm

Small American retailers are under mounting pressure to match the service levels provided by larger brands, especially when it comes to payments. Consumers now want the same seamless checkout experience — and variety of payment options — regardless of whether they’re buying from a national chain store or a local independent. Small businesses are upgrading…

Maximizing Checkout: Unlocking New Revenue Streams Through First-Party Data
July 14, 2025 at 5:00 pm

Retailers are navigating a complex economic environment marked by inflationary pressures, tighter consumer spending, and increasing scrutiny on marketing return on investment. As the macroeconomic outlook remains uncertain, businesses are being forced to reconsider their strategies and change the way they think about growth. In this new environment, marketers’ focus is shifting from acquiring more…

The Understated Communication Tool Making a Big Retail Impact
July 14, 2025 at 2:48 pm

When a customer asks for help finding a product, how long does your team take to respond? If you’re like most retailers struggling with staffing shortages and communication breakdowns, the answer might be costing you sales. In an age when high-tech innovation is everywhere, a quieter revolution is unfolding inside retail operations, driven not by…

How Retailers’ Marketing Strategies and Messaging Must Adapt to Tariff Uncertainty
July 14, 2025 at 12:05 pm

Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge. Since early 2025, new tariffs imposed on imports by the Trump administration — as well as the ongoing whiplash on policy decisions around those same tariffs — have created a volatile environment for retailers. Facing ballooning potential costs, brands across…

Initial Prime Day Results Show Record Spending in Appliances, Electronics, Home Goods
July 9, 2025 at 3:37 pm

The largest retail sales event of the year — anchored by Amazon.com's longest-ever Prime event — is predicted to generate $23.8 billion in revenue across U.S. retailers, according to Adobe Analytics, and the first day's spending of $7.9 billion reaffirmed that forecast. The nearly $8 billion in sales U.S. retailers saw Tuesday, the first day…

Evaluating Emerging Solutions in the Fight Against ORC
July 7, 2025 at 1:24 pm

As organized retail crime (ORC) continues to grow unchecked across the country, multifaceted solutions and strategies are beginning to take hold. Many states have implemented new laws and initiatives to combat the rise of ORC and new organizations have emerged to simplify information sharing and provide better insights on repeat offenders. Additionally, innovative solutions that…

Why Small Businesses Need to Embrace a BNPL Model to Succeed
July 2, 2025 at 11:33 am

Small businesses are reporting on average 30 percent of monthly invoiced sales are overdue, which presents a difficult reality for owners struggling to keep their business afloat in what is presently a volatile economy. One of the first steps to mitigate financial risk in this situation is to adopt a buy now, pay later (BNPL)…

How REVOLVE is Utilizing LLMs in its Marketing
July 1, 2025 at 5:26 pm

While at the 2025 CommerceNext Growth Show in New York City last week, Joe Keenan spoke with Ryan Pabelona, vice president of performance marketing at REVOLVE, and Michael Lamb, president and chief commercial officer of RTB House. Pabelona and Lamb discussed how large language models (LLMs) are enabling the fashion retailer to personalize its marketing…

Stablecoin Rewards and Payouts: A Low-Lift Onramp for Businesses Entering the Digital Asset Economy
July 1, 2025 at 4:17 pm

As digital assets become more mainstream, businesses are exploring practical, low-risk ways to enter the crypto economy. Stablecoin payouts and loyalty rewards have emerged as some of the most accessible options, offering immediate operational benefits and deeper engagement with digital-native consumers. Meeting Digital-Native Expectations Millennials and Gen Z are leading the adoption of crypto wallets…