The continued ripple effect of the pandemic’s impact to all forms of retail has created a phenomenal digital disruption in the industry. With online purchases expected to hit record numbers this year — $1 trillion, according to Adobe — cybersecurity is top of mind for any brand with an online presence handling transactions. With the number of transactions…
Retail has rapidly evolved since the start of the pandemic. Over the past two years, we watched as e-commerce adoption soared throughout 2020 in response to restrictions around in-person shopping. More recently, we’ve witnessed a surge in omnichannel retail as consumers returned to stores, but held on tightly to online shopping. All of these changes…
For the past decade, brands have scrambled to serve millennials. Now, brands are reinventing themselves for the next wave of shoppers — Gen Z, or "zoomers," as they're also known. Aged between 13 and 21, zoomers are gearing up to enter the workforce and are fast becoming a formidable force in the economy. Brightpearl’s own…
Two major retailers have raised the cost of a popular at-home COVID-19 test after an agreement with the White House to keep them at a fixed price lapsed, multiple news outlets reported Wednesday. Kroger and Walmart had sold the BinaxNOW test kit, manufactured by the company Abbott, at $14, per the agreement with President Joe…
Global e-commerce sales rose 38 percent to $876 billion in the first quarter of 2021. While this is positive for retailers, it’s also accompanied by rising fraud. A report from Feedzai on financial crimes revealed the sheer scale of the problem: in the first three months of 2021, there was a 159 percent increase in fraud…
Headless e-commerce has become a popular option for digital brands. Over the past two years, investors have poured $1.6 billion into headless opportunities, and any number of startups and established e-commerce players have launched new technologies or products intended to ride the wave. After navigating three generations of e-commerce technology at both startups and Fortune…
Immersive experiences, and the blend of technologies that deliver them, are driving improvements in customer and employee experience (EX). According to Forrester, a quarter of remote workers will have intelligence automation support and 25 percent of brands will significantly enhance their CX by the end of 2021, thanks in part to immersive CX and EX…
Since the pandemic, consumers have become more accustomed to buying and shopping online, with a recent study finding that over 75 percent of people are doing so at least once a month. Primarily, people cite convenience as the main reason why they choose to continue to shop online. Nevertheless, purchasing a product online has become so convenient…
Parts of the world may be entering the post-pandemic era, but this doesn’t mean that the sweeping changes brought about by COVID-19 are going away soon. Quarantines and lockdowns forced people to spend more time at home, leading them to pick up new hobbies (like baking bread) and develop new habits (like using their smart…
Launching a direct-to-consumer (D-to-C) brand has never been easier, but growing it into a successful business is increasingly difficult. Customer acquisition has become all the more expensive and challenging, with costs increasing by 60 percent in recent years. To compete against big brand names and private label alternatives, emerging D-to-C brands must foster a new…
