Still On the Fence About Beacons? Read This.
“We were very excited about these results from shopkick’s shopBeacon experiment,” said Joe Megibow, American Eagle Outfitters chief digital officer, in the shopkick press release. “We found that being able to offer small, timely rewards for trying on clothes dramatically impacted behavior, and we love creating opportunities for our customers to experience our clothes and our brand.”
So, is this proof enough for you that beacons do, indeed, work? Or are you still on the fence? Do you have any beacon-related success stories and/or best practices you can share? Please do so in the comments section below!