Retail Resources

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Greg Petro is founder and CEO of First Insight, a technology company transforming how leading retailers make product investment and pricing decisions.

Greg has a 25-year history in the retail industry with a career spanning merchandising, sales and management. But while at one of the world’s leading supply chain technology firms, he saw a need for retailers and brands to re-engage with consumers to determine which products would be top sellers well before costly investments are made to bring them to market. In 2007, Greg Petro founded First Insight Inc., a technology company that delivers what is now the world’s leading predictive analytics platform for consumer-testing new products. Through engaging consumers online and mining social data, the First Insight platform empowers retailers and brands to introduce the right products at the right price, and target them to the right customers. Today, he serves as its Chief Executive Officer and President. Greg is a member of the Board of Advisors of the Fashion Institute of Technology, as well as a frequent speaker at the graduate business schools of Columbia University and the University of Pittsburgh. Greg also speaks and at a number of industry conferences, where he educates his listeners on how retailers can use technology to identify and deliver what their customers really want. Mr. Petro holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.

Welcome to this week's Retail Resources, which features a curated list of the best content and resources I've found over the past week. This week, I offer information and resources about leadership, diversity and inclusion, and some fun stuff, too. As always, if there's anything you would like me to share in a future post, let…

Welcome to this week's Retail Resources, which features a curated list of the best content and resources I've found over the past week. This week, I offer information and resources about leadership, data related to COVID-19, and some fun stuff, too. As always, if there's anything you would like me to share in a future post,…

Welcome to this week's Retail Resources, which features a curated list of the best content and resources I've found for you over the past week. This week, I offer information and resources about leadership, COVID-19 recovery readiness as stores and offices begin to slowly open, and wellness. As always, if there's anything you would like me…

Welcome to this week's Retail Resources, which features a curated list of the best content and resources I've found for you over the past week. This week, I offer information and resources about leadership, remote team building tools and perks, more ways to fight racism and become better allies, and more. If there's anything you would…

Welcome to this week's Retail Resources. This week, I'm dedicating this post to what I believe are valuable resources to help retail business leaders fight racism and become better allies. If there's anything you would like me to share in a future post, let me know by dropping me a line at mcampanelli@napco.com. LinkedIn has made its seven-course…

Welcome to this week's Retail Resources, which features a curated list of the best content and resources that I hope will help you navigate the coronavirus pandemic. This week, I offer information and resources about leadership, interesting data, information on returning to work, and more. If there's anything you would like me to share in a…

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