American Eagle Outfitters, Inc.

American Eagle Outfitters Introduces First Digital Clothing Collection on Bitmoji
August 5, 2021 at 4:42 pm

American Eagle Outfitters (AEO) has recently introduced its first digital clothing collection on Bitmoji, the cartoon avatar creation platform owned by Snapchat, according to a company news release. With this new initiative, users can view the retailer's back-to-school collection on virtual representations of brand ambassadors Addison Rae, Chase Stokes, Madison Bailey, Caleb McLaughlin and Jenna Ortega. Their…

American Eagle Outfitters to Close Up to 250 Mall-Based Stores
January 21, 2021 at 6:53 pm

Teen apparel retailer American Eagle Outfitters (AEO) outlined plans to close hundreds of stores in the coming years, while it looks to grow it lingerie and activewear brand Aerie to a $2 billion business. Chief Financial Officer Mike Mathias said during a virtual meeting with investors that AEO, which has about 880 stores, is looking to…

American Eagle Outfitters Exec Favors No Age Restriction on CBD Products
July 25, 2019 at 12:10 pm

American Eagle Outfitters (AEO) Global Brand President Chad Kessler doesn't think there should be an age restriction on cannabidiol (CBD) products, according to CNBC. The retailer is planning on adding products containing hemp extract to its stores this fall. “We don’t think there should be an age restriction," Kessler said to CNBC. "We are sticking…

American Eagle Outfitters Works on Bid for Abercrombie & Fitch
May 26, 2017 at 10:09 am

American Eagle Outfitters is working with private equity firm Cerberus Capital Management on a bid for Abercrombie & Fitch, sources familiar with the matter have told The Wall Street Journal. This news comes after Abercrombie confirmed to CNBC earlier this month that it was in preliminary discussions with several interested buyers. At the time, apparel retailer…

Why Retailers Are Missing Out on Mobile With Millennials
February 23, 2016 at 11:57 am

Millennials are having a party, but it seems the invitations for most teen retailers never hit their mailboxes. Perhaps that's because such invites would've been issued via mobile phone. At a time when younger generations are spending upward of 80 hours a month on their mobile devices, several apparel brands are missing out on a commerce…

American Eagle Becomes Victoria’s Secret’s Unlikely Rival
January 13, 2016 at 11:07 am

Forget jeans. It’s all about bras, undies and sleepwear at American Eagle Outfitters. The Pittsburgh-based teen retailer is zeroing in on its small but red-hot Aerie brand — and is expected to amp up the expansion of the brand’s stand-alone stores. And why not? In the three months ended Oct. 31, same-store sales of the Aerie brand…

American Eagle Names CEO as Quarterly Earnings Improve
December 3, 2015 at 11:35 am

Nearly two years after American Eagle Outfitters parted ways with its last chief executive, the teen clothing retailer has named Jay L. Schottenstein, its interim CEO since January 2014, to the CEO role permanently. The move acknowledges that the company’s fortunes have improved in the last several quarters, including the most recent one. In third-quarter…

American Eagle Acquires Tailgate Clothing Line
November 4, 2015 at 11:16 am

American Eagle Outfitters, looking to infuse its middle-American collegiate brand with fresh, smart ideas, has settled on Todd Snyder as one of its new idea guys. The name won’t be familiar to everyone, but in fashion circles, Mr. Snyder’s name is known for both a premium menswear line sold in places like Nordstrom and for his…

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%
November 5, 2014

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider, the branch of American Eagle specializing in intimates and sleepwear saw a 9 percent increase in sales in the last quarter. The company announced earlier this year it would leave everything from beauty marks to tattoos in its ad campaigns.

Still On the Fence About Beacons? Read This.
October 20, 2014

If you’re a skeptic like me, all of the talk of beacons in retail stores sounds a little too pie-in-the-sky. Beacons, as you probably know by now, are devices that communicate with shoppers’ smartphones in the hopes of improving their in-store shopping experiences. When placed in-store, beacons use Bluetooth technology to detect nearby smartphones and send them ads, coupons or supplementary product information.