Web Optimization

Sometimes marketing can feel a little bit like a science experiment. You get an idea, make a plan, put it in action, test it, and see if it you’ve found the secret formula. Of course, the truth is there’s no secret formula. In reality, the biggest X factor in achieving success through your A/B testing…

A latecomer to the e-commerce party, JanSport has been making up for lost time in large part to an ongoing testing program that's helped to optimize the brand's website. Prior to May 2013, JanSport didn't have an e-commerce site; it sold its backpacks via wholesale partnerships with national retail brands. Upon launching its e-commerce site,…