Web Optimization

The Holiday Shopping Crisis Impacting E-Commerce Companies: Downtime
October 23, 2023 at 10:26 am

Are you ready for the holiday shopping season? While it may seem like it’s still a ways off, the reality is now is the time to put in place one of the most important tools you have for keeping your e-commerce business alive and well: a network contingency plan. Even the Big Retailers Feel the…

Create a Secure and Reliable Shopping Experience This Holiday Season From Homepage to Cart Checkout
October 18, 2023 at 10:28 am

For e-commerce brands, the holiday online shopping rush often comes with numerous opportunities. A seasonal window to gain the attention of new shoppers through discounts, drive higher conversion rates, and build stronger loyalty with current customers. This year, many retailers hope to maintain the e-commerce sales success they experienced during the pandemic, even though consumers…

4 E-Commerce Metrics You Aren't Measuring ... But Should Be
October 10, 2023 at 5:47 pm

As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…

3 Things Retailers Should Do Now to Prepare for Black Friday
October 5, 2023 at 2:15 pm

With the leaves turning colors and the arrival of cooler temperatures, retailers are turning their attention to ensuring their e-commerce systems are ready for holiday 2023. The complex, fluctuating economic conditions this year mean they’re facing a distinct set of challenges: ever-present inventory planning and delivery logistics challenges alongside a prediction of flat or modest…

Drive Higher Conversion and Increased Loyalty by Delivering Seamless E-Commerce Customer Experiences
September 14, 2023 at 8:39 am

Delivering a seamless customer experience across multiple channels requires an e-commerce solution with omnichannel capabilities to ensure a consistent brand experience across all channels. Whether customers are interacting with your business through a website, mobile app, social media or physical store, this consistency builds trust, strengthens brand loyalty, and reinforces the brand image. In addition…

Unlocking the Power of Every Pixel: Transforming Digital Product Experiences
September 4, 2023 at 3:24 pm

The coming decade of e-commerce will require retailers and brands to obsessively and continually revise, refine and optimize — and revise again — every aspect of the digital experience for consumers. This often chaotic landscape is already becoming the new normal for the digital age, moving and evolving at unprecedented speeds to meet consumer and…

Survey Says: ‘Easy’ Product Search Isn’t Good Enough
August 24, 2023 at 12:07 pm

If you asked nearly 500 online shoppers how they would classify their experience finding products on their favorite retail website and nearly three in four said it was “easy,” you’d think that most websites were doing a pretty good job, right? Think again. While 70 percent of those shoppers characterized searching for products online as…

Optimizing E-Commerce Conversion Rates in a Down Economy
August 8, 2023 at 9:44 am

With economic uncertainty feeling like the norm these days, many are looking at businesses that thrived during the recession of 2008, eager to glean clues as to the best way forward through today’s stormy seas. However, decision makers don’t have to travel as far back in time to find a blueprint for success. I believe…

7 Amazon Prime Day Tips to Help Your Brand Sales Skyrocket
July 6, 2023 at 9:53 am

There are some brands out there that may think Prime Day is all hype. As the CEO of Volcanica Coffee, I promise you that's not the case. In 2022, Prime Day increased our sales by a staggering 52 percent vs. the previous year and we're optimistic for the upcoming event on July 11-12. If done…

5 Strategies to Boost Sales With Product Page Optimizations
June 29, 2023 at 10:36 am

While having a product page with images and a simple description may have sufficed a few years ago, now the e-commerce landscape demands that your product pages are both optimized and effective. A considered, well-designed product page can boost search engine optimization, improve customer experience, and increase your conversion rate. For perspective, average e-commerce conversion…