Web Optimization

3 Tips to Prioritize Digital Performance
May 15, 2020 at 4:20 pm

As a result of COVID-19, nonessential brick-and-mortar retailers have been forced to close their doors and pivot to rely solely on digital to survive. This reliance looks permanent, with recent research from Capgemini identifying that in the next six months to nine months, only 39 percent of consumers expect a high level of interaction with…

The Secrets of the E-Commerce Brands That Will Survive the COVID-19 Crisis
May 13, 2020 at 3:48 pm

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

How to Cut Cart Abandonment in the Time of COVID
April 24, 2020 at 1:54 pm

As retailers adjust to the ever-changing landscape and shifting consumer spending behaviors due to COVID-19, getting the most out of every sale becomes a crucial strategy. Now, retailers not only need to drive shoppers to their e-commerce site, but once there, really need to maximize efforts to encourage greater sales, repeat shopping, and decreased cart…

Boost Your Online Store's Customer Experience and Retention With A/B Testing
April 9, 2020 at 12:56 pm

In today’s competitive retail landscape, customer experience (CX) can make or break a brand. The numbers are clear that CX is now a primary factor in growing revenue and retaining customers. That means your store’s CX is too important to leave to chance. To deliver the experience your customers expect and then surpass their expectations…

How Online Tracking and Bloated Ad Tech Impact the Customer Experience
March 2, 2020 at 12:04 pm

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the…

The Power of Personalization: How Companies Are Breaking Through to Customers
February 21, 2020 at 12:21 pm

Personalization has become a word that online retailers see everywhere — and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalization…

How Industry West Boosts D-to-C Sales With Online Personalization
February 17, 2020 at 12:42 pm

In episode 234 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ian Leslie, chief marketing officer at Industry West, a modern B-to-B and D-to-C furniture retailer. Listen in as Leslie shares the history of the brand, including its long-standing success in the B-to-B space and it's focusing on growing stronger direct-to-consumer relationships. He discusses how…

Report: Retailers Begin to Master the Customer Journey, But Face a Skills Shortage
February 17, 2020 at 9:59 am

Optimizing the customer journey regularly tops the list of priorities for retailers, and it seems like 2019 was the year that those efforts started to pay off. The second annual State of Customer Journey Optimization (CJO) report from Yieldify reveals a step-change from 2018: where only 62 percent of marketers were satisfied with their optimization of…

Keeping the Doors Wide Open: The Peak Traffic Challenge in E-Commerce
January 24, 2020 at 1:06 pm

Holiday spending makes or breaks the retail year. Less critical but also important are events like Mother’s Day, Father's Day, Valentine’s Day and others. Physical and digital stores go all-out to provide a great shopping experience during these times. Yet holiday 2019 repeated a pattern that has been persistent since online shopping began: websites or…