Web Optimization

Common E-Commerce Infrastructure Challenges and How to Address Them
March 21, 2019 at 11:19 am

According to Webscale’s recent State of E-Commerce Infrastructure report, 6.4 percent of online merchants cited downtime as their biggest challenge during the e-commerce industry’s lucrative fourth quarter in 2018. Furthermore, 11.9 percent of merchants reported serious site slowdown issues, and 21 percent admitted to experiencing cyber attacks. Lastly, 18.35 percent of merchants grappled with all…

Beware of Visual Bugs Compromising User Experience
March 12, 2019 at 10:58 am

If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be…

Applying the Netflix Customer Experience to Retail
March 12, 2019 at 10:07 am

When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed…

Retailers’ Google Strategies Need to Get Niche-Specific
January 25, 2019 at 10:50 am

Retailers’ organic search strategies on Google should now be tightly tailored to the niche they operate in. That’s because artificial intelligence (AI) and machine learning are helping the search engine to pinpoint more clearly than ever the specific factors that best satisfy queries for different niches, topics and user intentions. This is the main takeaway…

5 Ways to Update Your E-Commerce Site in the New Year
January 7, 2019 at 12:04 pm

The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up-to-date. Not only do you likely need to update products or service offerings, but…

How Not to Lose a Customer in 3 Seconds This Holiday Season
December 18, 2018 at 4:11 pm

If your store’s doors are locked, three seconds is all it takes for a shopper to rattle the handles, then turn around and go somewhere else. For many retailers, the holiday season is a time of both trepidation and anticipation. As both Macy’s and Lowe’s discovered last year with site outages due to overcapacity, it’s…