Web Optimization

3 Tips for Reducing Cart Abandonment
May 13, 2021 at 2:12 pm

Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchants…

Staying Competitive in E-Commerce With AI
May 10, 2021 at 2:34 pm

New data from the 2021 Adobe Digital Economy Index makes it clear: online spending is surging and shows no signs of stopping. In fact, Adobe expects that by 2022, e-commerce will become a $1 trillion market. To stay competitive and efficient in this increasingly critical space — and to enable a more robust customer experience…

Why Exposing Website Trends Leads to E-Commerce Success
May 4, 2021 at 12:12 pm

If the pandemic has taught us anything, it’s that retailers need to be flexible and nimble in their e-commerce initiatives to keep website visitors engaged — all while increasing conversions and enhancing the customer experience. Exposing website trends is a form of social proof that bridges the gap to a new customer experience. According to…

2020 Was Chaotic. Make 2021 Constructive.
May 3, 2021 at 3:10 pm

E-commerce saw unprecedented growth in 2020 as consumers relied on retailers’ sites for even the most routine purchases. Many brick-and-mortar stores adapted to the demand for digital and touchless service by offering curbside pickup. Online sales surged over the Q4 holiday season, which was extended due to a rescheduled Amazon Prime Day and earlier-than-usual shopping…

Yeti Cycles Adopts Headless Commerce to Merge CX With Powerful E-Commerce Engine
April 28, 2021 at 5:11 pm

Headquartered in Golden, Colorado, Yeti Cycles was founded in 1985 before mountain biking was even considered an industry. The brand quickly found its niche in producing world-class racing bikes. Over the years, Yeti Cycles grew one of the most widely recognized race teams in mountain bike history and won numerous world and national championships. The…

Retail's Quantum Leap: Tips for Retailers Grappling With the Accelerated Digital Shift
April 27, 2021 at 4:30 pm

According to new data from IBM’s U.S. Retail Index, the e-commerce sector has been fast-tracked by five years due to the lifestyle-altering nature of the pandemic. Stay-at-home orders, store closures, and general pandemic-induced hesitancy from shoppers with regard to public places have shifted the balance towards digital shopping at the expense of the in-store experience. In…

The Road to Checkout is Paved With Good Intentions — So Why is Abandonment So High?
April 13, 2021 at 7:58 pm

Online retailers experienced an 88 percent global cart abandonment rate in 2020, according to Statista.  So what’s driving this depressing statistic, and what can a retailer do about it? You may want to consider partnering with a company that specializes in cart abandonment strategies like CartStack or Tone, or check out global payment platform offerings…

Why Winning Retailers Prioritize Web Performance
April 13, 2021 at 7:04 pm

Take off your retailer hat for a moment. As a consumer yourself, you’ve likely browsed an e-commerce website only to be stuck on a slow-loading page. It’s a frustrating experience. As the seconds go by, you wonder if you need to hit the "back" button, refresh the page, or if your time would be better…

How to Build Online Shoppers' Trust
March 11, 2021 at 9:33 pm

As retail stores closed during the pandemic, the importance of safe online shopping became more significant than ever before. However, many businesses just aren’t giving shoppers the level of trust they expect and need. If you want consumers to confidently convert, you’ll need your website to feel secure. The level of trust consumers have for…