Promotional Strategy

What a YTD Analysis of Consumer Transactions Tell Us
July 30, 2018 at 10:56 am

As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinct…

Tips for Retailers in Handling a PR Crisis
July 27, 2018 at 8:07 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan review what steps retailers can take in the midst of a PR crisis, in light of Build-A-Bear Workshop's Pay Your Age promotion blunder.

Retail Rivals Offering Deals to Compete With Amazon Prime Day
July 16, 2018 at 12:19 pm is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon's top rivals have announced their own online sales to steal some some market share from the online retail…

Build-A-Bear Workshop Cancels Promotion Amid Chaos at Stores
July 13, 2018 at 9:27 am

Build-A-Bear Workshop halted its first-ever "Pay Your Age" sale on Thursday after chaos and long lines took over stores throughout the U.S. The discount let customers purchase a stuffed animal according to how old the child is. Build-A-Bear dubbed it as its "biggest in-store deal ever." The company's website says it couldn't allow additional people at…

Scales of Retail Balance Between Constant Promotions and Improvements in Returns, Mobile
July 9, 2018 at 6:05 pm

According to metrics from the DynamicAction Retail Index: Spring 2018, an in-depth analysis of over $8 billion in consumer transactions in the U.S. and Europe (from January through Memorial Day 2018), North American consumers this year were not only increasingly shopping — and buying at full price — on their mobile devices, but also equating nearly every major or minor holiday with sales, expecting promotions, markdowns and free shipping at every turn.

5 Tips to Re-Energize Your Retail Marketing Strategy
June 1, 2018 at 10:29 am

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

Chico's to Sell Apparel and Accessories on Amazon
April 30, 2018 at 11:10 am

Chico's FAS, Inc. announced today that its Chico's brand apparel and accessories will be available to purchase on in mid-May. Shoppers will be able to find a select assortment of Chico's brand merchandise on Amazon, including core collections such as athleisure, no-iron shirts and jewelry. As the new business channel gains traction, additional Chico's…

Gift Cards Are Changing the Shopping Experience
January 26, 2018 at 10:28 am

Gift cards may not be new in the world of retail, but the ways shoppers and retailers are putting them to use is rapidly evolving, according to First Data’s 2017 Prepaid Consumer Insights Study. Customers and retailers alike are finding creative new ways to jump on the “branded currency” wagon. For shoppers, gift cards offer…