Promotional Strategy

Who doesn’t like a good money-saving deal? It’s human nature to want to save money. "Free shipping! $10 Off! Gift with order! Save 20%! Buy one get one free!" These are all common offers that motivate customers to purchase. We all know that promotional offers increase the rate of response. How do you keep from…

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…

With unprecedented global economic challenges, retailers should dedicate their efforts and resources to what they can control during the upcoming holiday season. In the previous year, the retail sector achieved a 16 percent growth driven by various factors. For instance, the stabilizing job market and government stimuli boosted discretionary income, thus supporting consumers' purchasing potential.…

Card-linked offers (CLOs) continue to grow in popularity with consumers. They’re especially popular with younger, more digital consumers. In fact, 75 percent of Gen Zers are likely to revisit businesses that offer cash back using CLOs. But too often CLOs don’t offer discounts on items that card holders actually want to buy or experiences they want…

‘Tis the season for retailers to get wrapped up in holiday planning, but not everyone is looking ahead to December. Some are gearing up for consumer promotions around Día De Muertos (Nov. 1) or Singles' Day (Nov. 11), and savvy retailers should take notice. While the big occasions tend to deliver the same returns year…

Nearly a quarter of Americans have started saving for the holidays already. At the same time, inflation concerns are real. Gartner reported that over 40 percent of consumers believe companies are hiking prices to increase profits, and 65 percent will likely pull back spending in one area they’ve traditionally purchased in. However, brands can still…

Nike reported last week a 44 percent increase in inventory compared to the prior year period, driven by an increase in inventories from ongoing supply chain volatility. As a result, the sportswear brand plans to ramp up discounting and promotions to clear out some of its $9.7 billion in footwear and apparel before the holidays. On…

Today’s consumer is far more informed, far more discerning, and has far more choices than just 20 years ago. The rise of e-commerce, social media, and digital marketplaces lowered the barriers to entry for new, innovative and nimble direct-to-consumer (D-to-C) brands, which has made the competitive landscape increasingly crowded. With the ability to now buy…

Prime Day 2022 is fading from the rearview mirror — the numbers are in and the trades have spoken. Yet, I find myself reflecting on some key learnings from this year that, as a marketer, I feel are important to share with brands looking to maximize their Prime Day presence and keep visibility high for…

With supply chain issues stressing physical inventory and inflation running high, consumers are turning to gift cards to fill the gap and stretch their spending power. According to a recent consumer survey from Fiserv, 58 percent of consumers said gift card promotions are motivating them to buy more gift cards during this inflation period. This…