Promotional Strategy

The Fight Against Inflation: Encouraging Consumer Spending in a Strained Economy
May 4, 2022 at 4:26 pm

Consumers and retailers are facing an unprecedented challenge with rising inflation rates. February saw an inflation rate of 7.9 percent, an entire seven percentage points higher than the same month last year โ€” and the surge is showing no sign of slowing down as we enter the spring season. Goods are more expensive, and theโ€ฆ

The Real Deal About Black Friday and Cyber Monday
November 10, 2021 at 9:41 am

The past two years have brought with them many retail changes. One glance at an empty store shelf reveals how inventory and supply chain hiccups have become an ongoing issue since the start of the pandemic. Retailers all over the U.S. now manage shopper expectations with phrases such as โ€œNowโ€™s the time to be thinkingโ€ฆ

Applying Learnings From Back-to-School Season to Attract In-Store Holiday Shoppers
November 4, 2021 at 3:52 pm

Back-to-school season has come to a close as parents successfully planned for the first return to school in nearly two years. Marketers who found success undoubtedly had a plan in place to take advantage of the surge, helping them pull share of wallet. With the pandemic-driven boon to e-commerce and our more recent hope forโ€ฆ

Forecasts Point to a Strong Holiday Season, But Shopper Behavior Will Be Anything But Typical
October 28, 2021 at 3:33 pm

Retailers and brands are expecting strong consumer demand this holiday season, with major forecasts predicting a 7 percent to 9 percent increase in sales. Even with prices continuing to rise due to higher materials, labor, shipping and marketing costs, consumers seem unfazed and set to celebrate and spend. However, shoppersโ€™ shifting behaviors and ongoing supplyโ€ฆ

Target Kicks Off Early Holiday Deals With Price-Matching Pledge
October 4, 2021 at 8:30 pm

Target announced last week that from Oct. 10 through Dec. 24, shoppers will be able to request a price adjustment on any item purchased at Target if the company drops the price later in the season. Target said it will continue to match select competitorsโ€™ pricing within 14 days of a customerโ€™s purchase, as itโ€ฆ

Why E-Commerce is Edging Out the Concept of Seasonal Shopping Holidays
September 15, 2021 at 8:02 pm

With COVID-19 at its peak last year, it seemed inevitable that retailers would close their stores on Thanksgiving to minimize Black Friday crowds. The reality is, with Best Buy and other major retailers like Walmart and Target closing their stores on Thanksgiving Day yet again, holiday shopping seasons are changing more permanently. So what areโ€ฆ

How CPG Brands Can Use Data to Execute Effective Promotions
June 28, 2021 at 8:01 pm

The concept of promotions dates back a few centuries where businesses of all kinds printed messages on various items in order to generate consumer awareness for their goods, products or services. Consumer packaged goods (CPG) brands popularized the concept in the 1950s with the help of the earliest ad agencies on Madison Avenue in Newโ€ฆ

B-to-B, Promotions Offer Growth Opportunities for Merchants' Gift Card Programs
June 16, 2021 at 1:31 pm

Gift cards continue to remain immensely popular with consumers. In fact, demand for digital gift cards spiked during the pandemic, as consumers sought out convenient, easy and safe ways to share gifts with their friends and families, even if they weren't getting together in person. This trend isn't expected to end with the pandemic, asโ€ฆ

What to Expect During Amazon Prime Day 2021
June 10, 2021 at 6:27 pm

In this episode of Retail Right Now, Joe Keenan and Kristina Stidham discuss Amazon.com's upcoming 2021 Prime Day event, happening on June 21 and 22. This worldwide e-commerce event impacts every retailer and brand as it draws shoppers to splurge with sales and special promotions. As e-commerce has seen an incredible rise during the COVID-19โ€ฆ