Promotional Strategy

Amazon Launches Black Friday Deals Today
November 1, 2016 at 11:30 am

Amazon.com officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon is also featuring “holiday gift guides” to help shoppers find gifts without all the guesswork. Prime members are also eligible for additional deals, such as two-day shipping on more than 30 million…

Best Buy Again Offering Free Holiday Shipping
October 26, 2016 at 11:38 am

Best Buy is back at it. For the second year in a row, the consumer electronics retailer is offering free shipping on online purchases during the holiday shopping rush. The offer went live this past Sunday (a week earlier than last year) and will be in effect until Dec. 24. According to the StarTribune,  online sales…

Alibaba's Singles Day Gamble
October 26, 2016 at 11:13 am

Singles Day just turned into singles month for Alibaba. The e-commerce giant has expanded its annual promotions for Singles Day to 24 days instead of 24 hours. Nov. 11, Singles Day, is typically the largest e-commerce shopping day in the world. Last year it generated $14.3 billion alone. Compare that to Cyber Monday, which capped…

Lidl Comes to the US
October 25, 2016 at 9:06 am

One of Germany’s biggest supermarket chains is coming to the U.S. to see if its unique model can find success here. Lidl is a grocer known for competitive prices and private labels, and it plans to expand along the East Coast, from Georgia to New Jersey, by 2018. According to an article on Forbes, Lidl…

Not Thinking of Santa and Singles Day Yet? You Should Be 
October 13, 2016 at 10:42 am

If you’re not already planning for Black Friday and Singles Day, then you’re behind schedule. The National Retail Federation reported that online and other non-brick-and-mortar holiday sales increased by 9 percent during the 2015 holiday season, to $105 billion. Compared to the overall 3 percent growth for all of 2015 holiday sales, it’s clear that…

Bed Bath & Beyond Eliminating Coupons?
October 6, 2016 at 11:00 am

Bed, Bath & Beyond may be getting rid of its coupons after realizing that the ubiquity of 20 percent off deals is backfiring for the company. The retailer is testing a beta version of its new "Beyond+" loyalty program. The program offers perks including free shipping and 20 percent off every entire purchase, for a membership fee of $29 per…

Black Friday. Cyber Monday. Gray November?
September 19, 2016 at 8:00 am

We’ve all experienced it. You walk into a big-box store in September and think to yourself, “Christmas decorations already?” Every year, the holiday season seems to start earlier, for both brick-and-mortar stores and online retailers. In fact, the National Retail Federation (NRF) has reported that 40 percent of shoppers say they start buying holiday gifts…

Pizza at Urban Outfitters? Tacos at Tommy Bahama? How Retailers Can Rethink the In-Store Experience
September 19, 2016 at 8:00 am

Traditional retailers are struggling. In the spring of 2016 alone, we saw Sports Authority declare bankruptcy, Aeropostale lose 93 percent of its share price before declaring insolvency, and sales at Kohl's drop. Even as recently as August 11, Macy’s announced it will close another 100 stores. There's little doubt that competition from online retailers has…

Is Black Friday Worth the Time and Effort? Yes … With Some Caveats
September 14, 2016 at 11:36 am

With Amazon Prime Day, the second such self-created “shopping holiday,” over for another year, it’s a good time to turn our attention to another big sales opportunity for retailers: Black Friday. Over the years, Black Friday has gained the reputation of a major in-store and online shopping bonanza that every retailer has to participate in…

Don't Let ‘Weasel Words’ Ruin Your Offers
August 19, 2016 at 10:34 am

Recently while I was in the mall, I saw the sign below in a storefront window. Marketers can drive revenue by making strong offers, either online or in this case at retail. I wouldn't consider this example to be a strong offer. Take a look. Can you tell me why? While the offer, “30% Off…