Promotional Strategy

Lessons in Maximizing the Back-to-School Opportunity
October 15, 2018 at 10:10 am

School is back in session — and it isn’t just students who should be ready to learn. For retailers, the back-to-school shopping season has become increasingly important each year as both a growing revenue opportunity and often as an indicator of peak holiday performance. What lessons can they take away from this year in order…

Back-to-School Shopping Trends Retailers Need to Know
August 27, 2018 at 12:59 pm

The back-to-school (BTS) shopping season is one the busiest times of the year for retailers and consumers. Between August and September, many retailers will be working to drive parents to brick-and-mortar and online stores through competitive promotions, and parents will be laser-focused on getting the best deals while maximizing their limited shopping time. But with…

Your Omnichannel Guide to a Successful Back-to-School Season
August 15, 2018 at 10:02 am

August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts…

3 Ways to Maximize Your Gross Profit Margins
August 14, 2018 at 9:40 am

Gross profit margin is — and will always be — a key metric in retail, as it enables you to make critical decisions around your assortment, inventory orders, pricing and promotions. For this reason, it’s important to not only measure your gross profit margins, but to continuously optimize them. Here are three tips to help…

Winning the Shopper Dollar This Summer
August 2, 2018 at 2:14 pm

After an extended winter for most of the country, summer is in full swing. Summer creates two major reactions for most Americans. First, it’s time to get outside and enjoy the warmth and fresh air. Second, it's time for social gatherings with friends and families at someone’s house, preferably the one with the great outdoor…

What a YTD Analysis of Consumer Transactions Tell Us
July 30, 2018 at 10:56 am

As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinct…

Tips for Retailers in Handling a PR Crisis
July 27, 2018 at 8:07 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan review what steps retailers can take in the midst of a PR crisis, in light of Build-A-Bear Workshop's Pay Your Age promotion blunder.

Retail Rivals Offering Deals to Compete With Amazon Prime Day
July 16, 2018 at 12:19 pm is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon's top rivals have announced their own online sales to steal some some market share from the online retail…

Build-A-Bear Workshop Cancels Promotion Amid Chaos at Stores
July 13, 2018 at 9:27 am

Build-A-Bear Workshop halted its first-ever "Pay Your Age" sale on Thursday after chaos and long lines took over stores throughout the U.S. The discount let customers purchase a stuffed animal according to how old the child is. Build-A-Bear dubbed it as its "biggest in-store deal ever." The company's website says it couldn't allow additional people at…

Scales of Retail Balance Between Constant Promotions and Improvements in Returns, Mobile
July 9, 2018 at 6:05 pm

According to metrics from the DynamicAction Retail Index: Spring 2018, an in-depth analysis of over $8 billion in consumer transactions in the U.S. and Europe (from January through Memorial Day 2018), North American consumers this year were not only increasingly shopping — and buying at full price — on their mobile devices, but also equating nearly every major or minor holiday with sales, expecting promotions, markdowns and free shipping at every turn.