Promotional Strategy

Walmart, Target to Hold Sales Events Opposite Prime Day
September 29, 2020 at 6:07 pm

Amazon Prime Day won't be the only big sales event in October. Walmart and Target have both announced plans to host their own online sales events that just happen to coincide with Amazon's annual shopping fest. On Monday, Walmart said it will be holding a "Big Save" online event that runs Oct. 11 through Oct. 15. Walmart will offer Black…

Year-Round Cheer: How to Cater to Peak Season Shoppers In-Store Now
September 16, 2020 at 10:20 am

Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them. We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping…

Holiday Prep: Now is the Time to Enhance Your Online Pricing and Promotions
September 15, 2020 at 3:52 pm

The all-important holiday season is always a time of intense focus for retailers, but this year it should command more strategic attention than ever. With the added chaos created by the pandemic, all kinds of unprecedented uncertainties loom over the 2020 holidays. Now is the time for retailers to take a fresh and strategic look…

3 Strategies for Reducing Excess Seasonal Inventory
September 2, 2020 at 3:20 pm

As the calendar turns toward September, shorts, shirts and swimsuits must make way for sweaters and slacks in retail stockrooms. But with consumers everywhere staying home, some retailers’ inventories may be bursting at the seams with backlogged products. Whether they’ve slowed their buying to keep balance sheets in check or are simply reaching the end…

How Retailers Are Navigating the Great Back-to-School Unknown
September 1, 2020 at 2:26 pm

Typically, the arrival of the back-to-school season is a time for retailers to rejoice and shoppers to revel in the comfort of a familiar ritual. This year, of course, that’s all gone out the window. We’re in uncharted territory, and tentative consumer behavior is driving a high degree of anxiety among retailers. Uncertainty around both…

Retailers Turning to Gift Cards as Promotional Tools
August 5, 2020 at 2:22 pm

Gift cards, both physical and digital, have often been viewed (mistakenly) by retailers as strictly a transactional product — in most cases to be rolled out during the Q4 holiday shopping season. However, gift cards hold a lot more value to a retail organization than simply as a product that's purchased in-store or on an…

Can Consumer Insights From 2019 Holiday Season Help Retailers Prepare for COVID-19 Recovery?
April 16, 2020 at 4:18 pm

Retail sales during the second half of 2020 — including the pivotal back-to-school and holiday shopping periods — will be exponentially more important than ever before. Not only will retailers be forced to try to recoup as much of the losses from closures caused by COVID-19 as they possibly can, but they also will be…

Retailers Aren't Lazy About Their Survival During the Coronavirus Pandemic
April 14, 2020 at 7:16 pm

The worldwide coronavirus pandemic has caused many retailers to close their physical stores, causing a sudden increase of excess inventory. Nike, for example, saw an inventory spike of 7 percent in its fiscal quarter ending Feb. 29. As a result of the current crisis, retailers are turning to different measures to keep their businesses afloat.…

How to Make Free Shipping Profitable, Part 4
February 19, 2020 at 2:39 pm

Whether you’re a brand or a retailer, the internet is a crowded place to sell things. You're constantly fighting for coveted shopper attention in your emails, ads and paid Instagram posts. Once you have a visitor’s attention, it’s about nailing that conversion to a paid customer. Free shipping could be just the thing to bring…

Research Offers 3 Keys to Retailers Winning the Holiday Season
November 19, 2019 at 10:27 am

The holidays are just around the corner. Is your company ready? A recent Periscope By McKinsey study of more than 1,000 U.S. consumers examined shopping attitudes and behaviors for this coming holiday season. Findings not only revealed consumers’ plans, but also emerging trends with big implications for retailers. Consumers Are Seeking Inspiration With almost half…