Promotional Strategy

Digital Coupons: Must Be More Than Discount Flyers
January 8, 2018 at 11:05 am

A recent study on the impact of coupons concluded that they're still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How is…

Ensuring The Success Of Your Channel Incentive Program
December 20, 2017 at 3:14 pm

IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, […]

Seasonal Offers Are the Ideal Time to Test New Tactics
December 18, 2017 at 1:24 pm

’Tis the season of limited-time offers. As holiday shopping escalates, it's hard to escape all of the limited-time offers (LTOs), which fill our inboxes, mobile apps and brick-and-mortar retail spaces. Consumer product groups have long used LTOs as a way to introduce new consumers to their products and bump sales at key times in the…

Nearly Every Shopper Will Look for Deals This Holiday Season — And Not Out of Necessity
November 30, 2017 at 10:04 am

Shopping isn’t what it used to be … it’s better. Smartphones and instant access to deals via thumb swipes and mouse clicks have perpetuated deal-seeking behavior and have turned everyone (including millennials) into professional shoppers and deal seekers. Consumers now have an emotional and habitual propensity to stretch their dollars and maximize purchase value —…

Target to Offer Free Shipping to Holiday Customers
October 24, 2017 at 11:40 am

Target announced Monday that customers will receive free shipping for online purchases made from Nov. 1 through Dec. 23, as the big-box retailer looks to capture holiday shoppers. The offer will not include the typical $35 order requirement for free shipping, which is the company's policy the rest of the year. In addition to free…

Back-to-School Shopping Trends to Be Aware Of
September 18, 2017 at 9:09 am

Back-to-school shopping is one of the retail industry’s busiest seasons of the year. Now that summer is officially wrapping up, students and their parents spent the last few weeks scooping up everything necessary to make it through another school year. At ChargeItSpot, we recently released our “2017 Back-to-School Sales Report,” which examined the shopping behavior…

Creating the Optimal Coupon Mix for Personalized Marketing
August 30, 2017 at 10:30 am

The first ever coupon is believed to have been distributed in 1888 by Coca-Cola — a ticket for a “free cup of Coke” to help promote the drink. It's estimated that by 1913, one in nine Americans had redeemed at least one of the 8.5 million tickets distributed through mail, magazine inserts, sales representatives and company…

Fashion Retailer Uses New OOH Campaign to Lift Black Friday Sales
August 23, 2017 at 11:26 am

Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumers’ rapidly changing purchasing habits and more complex paths to purchase. Often, it’s a question of survival, with the consumer now controlling much of the sales dynamic, dictating…

Consumers Now Expect Free Shipping From Retailers
August 10, 2017 at 9:27 am

Earlier this week, Total Retail reported that nearly 90 percent of respondents to our recent survey, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader, said they “strongly" or “somewhat" agree that Amazon.com has changed consumers’ expectations for order delivery. Today, we look at how retailers view free…