Promotional Strategy
July 8, 2016 at 10:03 am
Amazon.com celebrated its 20th anniversary in 2015 by creating “Prime Day,” a shopping “holiday” that offered Prime members an ongoing series of deals over the 24 hours of July 15. Although much of the news that day focused on disappointed Prime Day shoppers, Amazon quickly declared victory — and rightly so, from its perspective. Amazon…
July 6, 2016 at 1:55 pm
Among the more common strategies used to engage back-to-school shoppers early is advancing advertising and promotional schedules.
June 28, 2016 at 4:16 pm
Starting in next year's first quarter, Macy’s will have a new CEO to take on struggling sales and address the greater challenges surrounding the way people shop. Macy's current chief executive, Terry J. Lundgren, will step down and cede the top spot to the company's current president, Jeff Gennette. Lundgren will stay on as executive…
June 28, 2016 at 10:54 am
Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.
June 22, 2016 at 1:07 pm
eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which time…
June 22, 2016 at 12:41 pm
On June 3, Nickelodeon’s new film "Teenage Mutant Ninja Turtles: Out of the Shadows" hit theaters across the country. Well before opening night, Nickelodeon partnered with Wal-Mart on a cross-media advertising campaign to drum up excitement for not only the movie, but also the toys and accessories that would launch with it.
April 22, 2016 at 10:10 am
Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…
April 21, 2016 at 1:13 pm
This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.
March 8, 2016 at 10:35 am
In October 2015, Seattle-based retail giant REI announced that it would be closing its doors on Black Friday — the biggest shopping day of the year. The company even promised to compensate its 12,000 employees, creating a campaign called #OptOutside. The campaign encouraged companies and shoppers alike to put down their credit cards and head outdoors…
February 29, 2016 at 10:24 am
Macy's is rolling out a new "way to shop." The retailer will no longer accept coupons for clearance items. Macy's, which has long been known for its stackable dollar and percent-off coupons, said coupons would still apply to full-price and sale items. A Macy's spokesperson said clearance items will still be deeply discounted, but now…
