Promotional Strategy
October 16, 2015 at 11:17 am
lululemon, the popular luxury athletic wear brand, is holding a three-day warehouse sale at the Hynes Convention Center in Boston this weekend. The sale is a rare event for the company: lululemon sells 95 percent of its gear at full price, The Wall Street Journal has reported. The website does list cheaper items tagged under “We Made…
September 24, 2015 at 11:06 am
Amazon.com is always looking for ways to boost its number of Amazon Prime customers, whether that’s by holding a Black Friday-like “Prime Day” sales event or bundling in subscriptions alongside Amazon hardware, as it attempted with the launch of its own Fire Phone devices. The online retailer has a new gimmick — it's dropping the…
September 16, 2015 at 11:24 am
At "Whole Paycheck," a cup of Joe now only costs a quarter. Without much fanfare, Whole Foods recently launched a special discount aimed at energizing customers — and sales, of course. The deal, valid through the end of September, offers 12-ounce cups of brewed coffee at Whole Foods for just 25 cents apiece. The price is…
September 15, 2015 at 11:50 am
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
September 10, 2015 at 10:19 am
Toys"R"Us said on Wednesday it's lowered its free shipping minimum for online orders, as retailers continue to outdo each other with delivery deals before the holiday shopping season. The world's largest dedicated toy retailer said it will lower the minimum purchase required for free shipping of online orders from $49 to $19. In May, Wal-Mart said it…
August 28, 2015 at 11:27 am
The calendar may still say summer, but retail giant Wal-Mart is encouraging consumers to get in the Christmas spirit now. With Labor Day more than a week away, the world's largest retailer is scheduled to launch its holiday season layaway plan four months before Dec. 25. Starting today, two weeks earlier than it did last season, Wal-Mart…
August 27, 2015 at 9:38 am
Back-to-school has become one of the biggest shopping events of the year — second only to the holiday season. That means retailer competition to capitalize on seasonal spending is high, especially with average back-to-school sales growing 42 percent in the past 10 years. That’s why it behooves retailers to think strategically and move quickly to…
August 18, 2015 at 12:53 pm
Holiday preparations are in full swing as retailers gear up for their busiest time of the year. In this debut issue of Total Retail Talks, Total Retail's new podcast channel, Joe Keenan, executive editor of Total Retail, chats with with Jim Davidson, Bronto Software's head of research, about the release of the cloud-based marketing automation…
July 28, 2015 at 2:02 pm
Rewind to five years ago, and the average consumer knew very little about trading in old electronics for store gift cards or cash value. Fast-forward to now: times have changed. The average shopper today is more educated about their purchases than ever before, and trade-in has become a critical tool available to help them get…
July 22, 2015 at 2:32 pm
The highly anticipated Amazon Prime Day has come and gone. The commerce giant took a page out of the Hallmark playbook, manufacturing a holiday on July 15 to drive sales during an otherwise slow time while dangling another carrot for consumers to subscribe to Prime. The day rolled by with mixed reviews. Many shoppers felt…
