Pop-Up Shops

Macy's Opens ‘The Etsy Shop’ to Attract Millennials
January 29, 2016 at 10:10 am

What with little movement among its winter outerwear and handbag inventory, and sliding quarterly sales overall, department stores have had their fair share of struggles recently. In order to adapt to the changing market, Macy's has tapped beauty franchise (and Sephora's biggest competitor) Bluemercury, launched a shop-in-shop concept with Korean beauty e-commerce pioneer Peach & Lily,…

Target Spins a Partnership With SoulCycle
January 11, 2016 at 10:10 am

Target is teaming up with SoulCycle on a 10-city tour that will include free cycling classes and pop-up shops, making good on two of the retailer's New Year’s resolutions — to get fit and be cool. SoulCycle is the gold standard for studio cycling, complete with candlelight, rocking music, and A-list devotees including Kelly Ripa…

Target Opens Holiday-Themed Playground in New York
December 8, 2015 at 9:56 am

Over the years, Target Corp. has pulled many stunts to generate buzz in New York City — from building a life-size dollhouse in Grand Central Station a couple of years ago to perhaps, most memorably, setting up a temporary holiday store on a boat docked on the Hudson River more than a decade ago. The…

Halloween Pop-Up Chain Brings Stores Back to Life
September 25, 2015 at 11:22 am

Like something out of a horror tale, an abandoned store in Paramus, N.J. has come back to life as a Halloween retailer. Spirit Halloween, a chain of more than 1,150 pop-up shops across the country, has reincarnated a former Staples store and filled it with 4,000 costumes and accessories, with themes ranging from zombies to superheroes…

Best Buy to Open Mini-Shops Inside 10 Macy's Stores
September 10, 2015 at 10:37 am

Best Buy is opening its own mini-shops at Macy’s, where it will primarily sell Samsung merchandise. In the past few years, Best Buy has turned a lot of its sales space into mini-shops to show off marquee brands. Now the Richfield, Minn.-based electronics retailer is becoming a mini-shop for someone else. In early November, Best Buy will…

Warby Parker, Nordstrom Partner on Pop-Up Shop
August 10, 2015 at 2:57 pm

On Friday, Warby Parker announced that it's partnered with national department store chain Nordstrom on its latest Pop-In: A rotating pop-up shop curated by Olivia Kim (Nordstrom's director of creative products) that gets a new theme or collaborator each month and lives in select Nordstrom locations as well as online. In addition to selling a…

Summer Lovin’
June 1, 2015

Family vacations, neighborhood barbecues, fireworks, outdoor concerts … the list of fun summertime activities that people look forward to all winter long seems to be endless. People are out and about in the summer, basking in the warmth of the sunshine and the camaraderie that comes with spending time with family and friends. Retailers have taken notice.

Pop-Up Stores Becoming Bigger Part of Retailers’ Holiday Plans
November 11, 2014

As consumers go about their holiday shopping this year, they might take notice of the growing number of pop-up stores available to them. Brands are increasingly turning to the temporary retail spaces as an outlet to sell holiday or seasonal merchandise that doesn't warrant being stocked in a store 12 months a year. From big-name retail brands such as Amazon.com (yes, that Amazon!) and Eddie Bauer to smaller local (i.e., mom and pop) stores, it seems as if everyone is jumping on the pop-up bandwagon this holiday season.

Claire’s to Set Up Shop in More Toys"R"Us Stores
September 17, 2014

More Toys"R"Us stores will feature in-location Claire's shops, broadening its offerings for tween girls beyond toys and video games. The companies said Wednesday they would expand their partnership to about 100 stores in Europe and 12 locations in the U.S. by the end of the year after a successful European pilot program. The company's Times Square and FAO Schwartz stores in New York will debut their Claire's shops this week; the rest of the U.S. spots will open by the end of October in locations from Pennsylvania to California. 

Lands’ End Kids Launches Digital Pop-Up Shop
July 22, 2014

With back-to-school season in full swing, Lands’ End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital pop-up shop every week at landsend.com/firstdayfaves. Featured items will be offered at a 25 percent discount. "We work hard so families can find the perfect back-to-school outfits in a convenient way," said Steve Rado, chief marketing officer, Lands’ End. "Not only do we have an easy-to-shop collection, but our new digital pop-up shops help parents and kids quickly navigate first-day looks at an even greater value."