Pop-Up Shops

Dressing Up for the Holidays: David Donahue Opening Seasonal Pop-Up
November 10, 2017 at 3:00 pm

In episode 118 of Total Retail Talks, Rob Donohue, CEO of men's lifestyle brand David Donahue, discusses the company's launch of a pop-up shop at Rothmans, a men's clothing store in New York City. Donohue answers questions on why a pop-up shop made sense for David Donahue (this is its first retail presence), why Rothmans…

Harry & David to Open 20 Holiday Pop-Up Stores
October 18, 2017 at 11:46 am

Harry & David will operate approximately 20 pop-up stores nationwide this holiday season, in addition to its 46 year-round retail locations, the company announced. Opening pop-up stores in key market areas across the U.S. will expand Harry & David's footprint for the biggest gift-giving time of the year. The pop-up stores have already begun to open and…

Everlane to Be Featured in the Latest Pop-In@Nordstrom
September 26, 2017 at 10:54 am

Adding to an already successful year, Everlane, a startup selling high-quality clothing basics, just announced a partnership with Nordstrom. From Sept. 29 through Nov. 12, Everlane will be available in department store locations in California, Washington, Canada, Dallas and Chicago, and also on Nordstrom's website. The partnership is part of Pop-In@Nordstrom, a shop-in-shop initiative that…

How Pop-Ups Can Save Retail Real Estate
September 13, 2017 at 4:50 pm

In cities across America, there are vacant storefronts. With more retail space than retail stores, there's opportunity for new brands. Pop-up shops help retail landlords seeking to fill their space, and it helps new brands find their audience and stay within budget. Let's explore a few examples where pop-ups have saved both a brand and…

Nordstrom's Latest Pop-Up Focuses on Tech, Replicates Inside of a Computer
June 28, 2017 at 10:17 am

Nordstrom’s latest curated pop-up shop, Pop-In@Nordstrom: Gets Wired, is taking on a technology theme. The pop-up shop can be found in eight U.S. Nordstrom stores, and is created is resemble the inside of a computer with an all-white environment, blue fluorescent lighting, a circuit board floor graphic, and tables that look like computer chips and…

DEBUT's Newest Collection Focuses on Philanthropy
May 18, 2017 at 10:13 am

As we've seen lately in the retail industry, companies need to work harder to get shoppers into their stores. Some retailers offer experiences, others sales and discounts. DEBUT, a newly opened store at the Minneapolis-based Mall of America (MOA), offers a revolving collection of products to entice shoppers to walk through its door. “The goal…

3 Experiences That Will Get (and Keep) Customers In-Store
April 24, 2017 at 11:29 am

Today's retail landscape begs for more than just affordably priced products and lightening-fast shipping. The modern customer requires more in-depth forethought from brands to win his or her business. For brick-and-mortar retailers especially, the battle to stay competitive with their digital counterparts comes along with the demand to deliver or exceed customer expectations — i.e., to…

J.C. Penney to Open Nike Shops in Stores
January 18, 2017 at 10:59 am

J.C. Penney is cashing in on the "shop-within-a-shop" format. The department store announced Tuesday it will be featuring designated Nike shops within 600 of its stores. USA Today reports the shops will be 500-square-foot areas located within the J.C. Penney men's departments where shoppers can pick out clothing to wear for jogging, playing basketball or working…

eBay Opens ‘Emotionally Powered’ Pop-Up
December 1, 2016 at 10:11 am

For two days, eBay opened what it calls the world’s first-ever “emotionally powered” pop-up store. Located in central London, the pop-up store tackled the stress of holiday present buying by inspiring shoppers to connect with the emotional spirit of giving. eBay used intelligent bio-analytic technology and facial coding to help guests discover what items on…

Google to Open Pop-Up Shop in New York
October 11, 2016 at 10:21 am

Google is opening a pop-up shop in New York City beginning on Oct. 20 called “Made by Google.” This is the same tagline the tech titan uses to market its own-brand hardware, which now includes the new Pixel, Pixel XL, Daydream View, Google Home and Google Wifi. This is a first step in Google’s stated new…