Pop-Up Shops

Taking Baby Steps With Pop-Up Shops
January 17, 2018 at 11:27 am

Pop-up shops across the country are seeing an impressive rise in popularity. The increasing shift toward e-commerce has created an abundance of store vacancies, leading to short-term leasing options for eager boutique, startup and online retailers looking to provide an up-close, interactive experience for potential customers. The result is a low-risk, yet high-impact way to…

A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018
January 3, 2018 at 9:35 am

In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down.

Zappos Launches New Retail Experience
November 20, 2017 at 1:07 pm

Zappos announced last week the launch of The_ONES, a new retail experience that celebrates classic sneakers. The experience includes a new online hub (FindTheOnes.com), shoppable Instagram page (@The_ONES), and limited-time “pop-ins” in premium boutiques. The first pop-in, called BEYOND, was launched in New York City on Nov. 15 in partnership with Tarek Hassan, the owner…

Dressing Up for the Holidays: David Donahue Opening Seasonal Pop-Up
November 10, 2017 at 3:00 pm

In episode 118 of Total Retail Talks, Rob Donohue, CEO of men's lifestyle brand David Donahue, discusses the company's launch of a pop-up shop at Rothmans, a men's clothing store in New York City. Donohue answers questions on why a pop-up shop made sense for David Donahue (this is its first retail presence), why Rothmans…

Harry & David to Open 20 Holiday Pop-Up Stores
October 18, 2017 at 11:46 am

Harry & David will operate approximately 20 pop-up stores nationwide this holiday season, in addition to its 46 year-round retail locations, the company announced. Opening pop-up stores in key market areas across the U.S. will expand Harry & David's footprint for the biggest gift-giving time of the year. The pop-up stores have already begun to open and…

Everlane to Be Featured in the Latest Pop-In@Nordstrom
September 26, 2017 at 10:54 am

Adding to an already successful year, Everlane, a startup selling high-quality clothing basics, just announced a partnership with Nordstrom. From Sept. 29 through Nov. 12, Everlane will be available in department store locations in California, Washington, Canada, Dallas and Chicago, and also on Nordstrom's website. The partnership is part of Pop-In@Nordstrom, a shop-in-shop initiative that…

How Pop-Ups Can Save Retail Real Estate
September 13, 2017 at 4:50 pm

In cities across America, there are vacant storefronts. With more retail space than retail stores, there's opportunity for new brands. Pop-up shops help retail landlords seeking to fill their space, and it helps new brands find their audience and stay within budget. Let's explore a few examples where pop-ups have saved both a brand and…

Nordstrom's Latest Pop-Up Focuses on Tech, Replicates Inside of a Computer
June 28, 2017 at 10:17 am

Nordstrom’s latest curated pop-up shop, Pop-In@Nordstrom: Gets Wired, is taking on a technology theme. The pop-up shop can be found in eight U.S. Nordstrom stores, and is created is resemble the inside of a computer with an all-white environment, blue fluorescent lighting, a circuit board floor graphic, and tables that look like computer chips and…

DEBUT's Newest Collection Focuses on Philanthropy
May 18, 2017 at 10:13 am

As we've seen lately in the retail industry, companies need to work harder to get shoppers into their stores. Some retailers offer experiences, others sales and discounts. DEBUT, a newly opened store at the Minneapolis-based Mall of America (MOA), offers a revolving collection of products to entice shoppers to walk through its door. “The goal…

3 Experiences That Will Get (and Keep) Customers In-Store
April 24, 2017 at 11:29 am

Today's retail landscape begs for more than just affordably priced products and lightening-fast shipping. The modern customer requires more in-depth forethought from brands to win his or her business. For brick-and-mortar retailers especially, the battle to stay competitive with their digital counterparts comes along with the demand to deliver or exceed customer expectations — i.e., to…