Lands’ End Kids Launches Digital Pop-Up Shop

With back-to-school season in full swing, Lands’ End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital pop-up shop every week at landsend.com/firstdayfaves. Featured items will be offered at a 25 percent discount. "We work hard so families can find the perfect back-to-school outfits in a convenient way," said Steve Rado, chief marketing officer, Lands’ End. "Not only do we have an easy-to-shop collection, but our new digital pop-up shops help parents and kids quickly navigate first-day looks at an even greater value."