Pop-Up Shops

DTC Brand Brooklinen Finds Success With Pop-Up Shop
July 1, 2019 at 10:50 am

In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen's growth, and why the launch of a pop-up shop was a test…

Wayfair to Open First Full-Service Physical Store This Fall
March 28, 2019 at 1:10 pm

Wayfair, the Boston-based seller of home goods, said this week that it will open its first full-service physical retail store in early fall. The store, which will be located in the Natick Mall in Natick, Mass., is designed to extend the way Wayfair customers shop. Customer service and home design experts, for example, will be in-store to…

Amazon to Shutter All 87 U.S. Pop-Up Stores
March 7, 2019 at 2:55 pm

Amazon.com is shutting down all 87 of its U.S. pop-up stores in April, ending the retailer’s years-long experiment with these small shops as it tinkers with an evolving brick-and-mortar strategy, The Wall Street Journal reported yesterday. Amazon has pop-ups inside Whole Foods locations, Kohl's stores and malls around the U.S. The shops let customers try…

3 Tips to Pull Off the Perfect Pop-Up Shop
February 27, 2019 at 11:41 am

The pop-up industry was valued at $50 billion in 2016, and it will only continue to grow as more brands discover the strategy as a way to experiment and innovate. The success of the pop-up shop is no mystery. Brands use pop-ups to dip their toes into new geographic markets without fully committing to a…

3 Ways Malls and Retailers Can Win With Diverse Shopping Experiences
February 27, 2019 at 9:22 am

Mall tenants stand at a turning point in the retail industry: evolve and thrive, or stand to be replaced with a quicker shopping experience online. While The Wall Street Journal reports that 9.1 percent of malls stand vacant — a seven-year high — Class A malls that are transforming are thriving. Culturally, younger generations are…

5 Reasons Pop-Ups May Have Real Staying Power
August 2, 2018 at 12:41 pm

The retail industry is in a profound shift, and for most retailers, it’s adapt or die. Among the survival imperatives: responding intelligently to heightened consumer demand for creative, memorable shopping experiences. These are what reinforce the value of physical retail to shoppers and, consequently, remind brands exactly how valuable their brick-and-mortar spaces are. (Lest we…

The Future of Retail Lies in Consistency — in Person and Online
July 18, 2018 at 11:31 am

Some might say that retail is dying, but e-commerce growth is off the charts. In 2008, e-commerce accounted for just 3.6 percent of retail sales; now, that number has grown to 9.46 percent. The average yearly growth rate is 15.75 percent, and it shows no signs of slowing. While the shift toward online purchasing began largely…

Party City to Open 50 Toy Pop-Up Stores
June 26, 2018 at 2:32 pm

Party City will open about 50 Toy City pop-up stores this year as Toys"R"Us finishes closing its last stores this week following its September bankruptcy. Party City said yesterday it will roll out the temporary locations alongside its Halloween City pop-up shops in "optimal" markets where it found "attractive leasing opportunities." Many retailers have been able…

Retail Inventory Management Report
May 16, 2018 at 12:20 pm

In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen’s growth, and why the launch of a pop-up shop was a test […]