Pop-Up Shops

How Retail’s Physical Spaces Will Adapt in the Post-Pandemic Era
August 30, 2021 at 2:38 pm

Generations are often shaped by common experiences and major historical moments, and the COVID-19 pandemic is sure to leave an indelible mark on current and future generations for years to come. Millennials and Gen Zers who endured the global health crisis will be shaped not just by the grief, loss and financial damage they faced,…

Pop-Up Shops Boost Profits for PulseTV During the Pandemic
October 28, 2020 at 5:51 pm

Without a doubt, the COVID-19 pandemic created many challenges for e-commerce and retail stores globally. Faced with unfavorable debt burden and a customer base hunkering down from government orders, retailers felt the pain as consumers stopped spending money. E-commerce companies were faced with vendors going out of business and supply chains disrupted. Yet the pandemic…

Party City to Open 90% Fewer Halloween Pop-Up Stores
September 24, 2020 at 10:38 pm

Party City will open about 90 percent fewer Halloween pop-up stores than last year as the coronavirus pandemic makes many traditional Halloween celebrations scarier than usual. Earlier this week, the Centers for Disease Control and Prevention recommended avoiding door-to-door trick-or-treating and crowded indoor parties or haunted houses to reduce the risk of spreading COVID-19. The retailer is…

Birchbox to Open Holiday Fixtures at 500 Walgreens Locations
November 6, 2019 at 4:31 pm

Beauty products subscription service Birchbox will expand its partnership with Walgreens for the holiday season by displaying fixtures inside 500 of the drugstore’s locations in 44 states. The Birchbox displays will be available from this Friday through the end of December. The displays will include limited-edition travel-themed Birchbox Beauty and Birchbox Grooming boxes, an Advent…

b8ta Launches Community-Driven Retail Concept in Los Angeles
November 5, 2019 at 1:15 pm

b8ta, the experiential retailer and pioneer of retail as a service (RaaS), is launching a new community-driven fashion and lifestyle retail concept focused on discovery and meaningful engagement. The store, called Forum, is opening in Los Angeles on Nov. 15, and will connect the modern consumer with forward-thinking brands that prioritize quality, design and sustainability.…

When, Why and How to Host a Temporary Retail Space
October 18, 2019 at 10:56 am

It's an exciting time in retail, that's for sure. In fact, some might say it's never been easier to open a store (be gone retail apocalypse!). While at one point stores seemed like a thing of the past, the rise of the pop-up has dramatically shifted how the industry thinks about physical retail. Similar to…

DTC Brand Brooklinen Finds Success With Pop-Up Shop
July 1, 2019 at 10:50 am

In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen's growth, and why the launch of a pop-up shop was a test…

Wayfair to Open First Full-Service Physical Store This Fall
March 28, 2019 at 1:10 pm

Wayfair, the Boston-based seller of home goods, said this week that it will open its first full-service physical retail store in early fall. The store, which will be located in the Natick Mall in Natick, Mass., is designed to extend the way Wayfair customers shop. Customer service and home design experts, for example, will be in-store to…

Amazon to Shutter All 87 U.S. Pop-Up Stores
March 7, 2019 at 2:55 pm

Amazon.com is shutting down all 87 of its U.S. pop-up stores in April, ending the retailer’s years-long experiment with these small shops as it tinkers with an evolving brick-and-mortar strategy, The Wall Street Journal reported yesterday. Amazon has pop-ups inside Whole Foods locations, Kohl's stores and malls around the U.S. The shops let customers try…