Pop-Up Shops

Birchbox to Open Holiday Fixtures at 500 Walgreens Locations
November 6, 2019 at 4:31 pm

Beauty products subscription service Birchbox will expand its partnership with Walgreens for the holiday season by displaying fixtures inside 500 of the drugstore’s locations in 44 states. The Birchbox displays will be available from this Friday through the end of December. The displays will include limited-edition travel-themed Birchbox Beauty and Birchbox Grooming boxes, an Advent…

b8ta Launches Community-Driven Retail Concept in Los Angeles
November 5, 2019 at 1:15 pm

b8ta, the experiential retailer and pioneer of retail as a service (RaaS), is launching a new community-driven fashion and lifestyle retail concept focused on discovery and meaningful engagement. The store, called Forum, is opening in Los Angeles on Nov. 15, and will connect the modern consumer with forward-thinking brands that prioritize quality, design and sustainability.…

When, Why and How to Host a Temporary Retail Space
October 18, 2019 at 10:56 am

It's an exciting time in retail, that's for sure. In fact, some might say it's never been easier to open a store (be gone retail apocalypse!). While at one point stores seemed like a thing of the past, the rise of the pop-up has dramatically shifted how the industry thinks about physical retail. Similar to…

DTC Brand Brooklinen Finds Success With Pop-Up Shop
July 1, 2019 at 10:50 am

In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen's growth, and why the launch of a pop-up shop was a test…

Wayfair to Open First Full-Service Physical Store This Fall
March 28, 2019 at 1:10 pm

Wayfair, the Boston-based seller of home goods, said this week that it will open its first full-service physical retail store in early fall. The store, which will be located in the Natick Mall in Natick, Mass., is designed to extend the way Wayfair customers shop. Customer service and home design experts, for example, will be in-store to…

Amazon to Shutter All 87 U.S. Pop-Up Stores
March 7, 2019 at 2:55 pm

Amazon.com is shutting down all 87 of its U.S. pop-up stores in April, ending the retailer’s years-long experiment with these small shops as it tinkers with an evolving brick-and-mortar strategy, The Wall Street Journal reported yesterday. Amazon has pop-ups inside Whole Foods locations, Kohl's stores and malls around the U.S. The shops let customers try…

3 Tips to Pull Off the Perfect Pop-Up Shop
February 27, 2019 at 11:41 am

The pop-up industry was valued at $50 billion in 2016, and it will only continue to grow as more brands discover the strategy as a way to experiment and innovate. The success of the pop-up shop is no mystery. Brands use pop-ups to dip their toes into new geographic markets without fully committing to a…

3 Ways Malls and Retailers Can Win With Diverse Shopping Experiences
February 27, 2019 at 9:22 am

Mall tenants stand at a turning point in the retail industry: evolve and thrive, or stand to be replaced with a quicker shopping experience online. While The Wall Street Journal reports that 9.1 percent of malls stand vacant — a seven-year high — Class A malls that are transforming are thriving. Culturally, younger generations are…

5 Reasons Pop-Ups May Have Real Staying Power
August 2, 2018 at 12:41 pm

The retail industry is in a profound shift, and for most retailers, it’s adapt or die. Among the survival imperatives: responding intelligently to heightened consumer demand for creative, memorable shopping experiences. These are what reinforce the value of physical retail to shoppers and, consequently, remind brands exactly how valuable their brick-and-mortar spaces are. (Lest we…