Pop-Up Shops

Spirit Halloween Announces its Largest Store Footprint Ever
August 28, 2024 at 11:33 am

The niche Halloween store Spirit Halloween announced Tuesday it was opening 1,525 stores, the most in its history, this fall across North America. Already the nation's largest Halloween retailer, the 41-year-old seasonal company said it would hire thousands of associates to man the stores in the coming weeks. Over 1,100 locations are already open. "Theโ€ฆ

Revolve Group Opens First Store Following Pop-Up Shop Success
June 13, 2024 at 4:34 pm

Revolve Group (RVLV), the next-generation fashion retailer for millennial and Gen Z consumers, last week announced the opening of its first ever permanent physical retail location in Aspen, Colorado. This decision follows the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in the same location in December. Located in Aspen's shopping district,โ€ฆ

How Retailโ€™s Physical Spaces Will Adapt in the Post-Pandemic Era
August 30, 2021 at 2:38 pm

Generations are often shaped by common experiences and major historical moments, and the COVID-19 pandemic is sure to leave an indelible mark on current and future generations for years to come. Millennials and Gen Zers who endured the global health crisis will be shaped not just by the grief, loss and financial damage they faced,โ€ฆ

Pop-Up Shops Boost Profits for PulseTV During the Pandemic
October 28, 2020 at 5:51 pm

Without a doubt, the COVID-19 pandemic created many challenges for e-commerce and retail stores globally. Faced with unfavorable debt burden and a customer base hunkering down from government orders, retailers felt the pain as consumers stopped spending money. E-commerce companies were faced with vendors going out of business and supply chains disrupted. Yet the pandemicโ€ฆ

Party City to Open 90% Fewer Halloween Pop-Up Stores
September 24, 2020 at 10:38 pm

Party City will open about 90 percent fewer Halloween pop-up stores than last year as the coronavirus pandemic makes many traditional Halloween celebrations scarier than usual. Earlier this week, the Centers for Disease Control and Prevention recommended avoiding door-to-door trick-or-treating and crowded indoor parties or haunted houses to reduce the risk of spreading COVID-19. The retailer isโ€ฆ

Birchbox to Open Holiday Fixtures at 500 Walgreens Locations
November 6, 2019 at 4:31 pm

Beauty products subscription service Birchbox will expand its partnership with Walgreens for the holiday season by displaying fixtures inside 500 of the drugstoreโ€™s locations in 44 states. The Birchbox displays will be available from this Friday through the end of December. The displays will include limited-edition travel-themed Birchbox Beauty and Birchbox Grooming boxes, an Adventโ€ฆ

b8ta Launches Community-Driven Retail Concept in Los Angeles
November 5, 2019 at 1:15 pm

b8ta, the experiential retailer and pioneer of retail as a service (RaaS), is launching a new community-driven fashion and lifestyle retail concept focused on discovery and meaningful engagement. The store, called Forum, is opening in Los Angeles on Nov. 15, and will connect the modern consumer with forward-thinking brands that prioritize quality, design and sustainability.โ€ฆ

When, Why and How to Host a Temporary Retail Space
October 18, 2019 at 10:56 am

It's an exciting time in retail, that's for sure. In fact, some might say it's never been easier to open a store (be gone retail apocalypse!). While at one point stores seemed like a thing of the past, the rise of the pop-up has dramatically shifted how the industry thinks about physical retail. Similar toโ€ฆ

DTC Brand Brooklinen Finds Success With Pop-Up Shop
July 1, 2019 at 10:50 am

In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen's growth, and why the launch of a pop-up shop was a testโ€ฆ

Wayfair to Open First Full-Service Physical Store This Fall
March 28, 2019 at 1:10 pm

Wayfair, the Boston-based seller of home goods, said this week that it will open its first full-service physical retail store in early fall. The store, which will be located in the Natick Mall in Natick, Mass., is designed to extend the way Wayfair customers shop. Customer service and home design experts, for example, will be in-store toโ€ฆ