Pop-Up Shops

Amazon Opening Pop-Up Shops in Malls
September 13, 2016 at 11:13 am

Amazon.com is aggressively expanding its presence in the brick-and-mortar retail market, with a plan to open dozens of new pop-up shops in U.S. malls over the next year. The pop-up shops are a separate effort from the physical bookstore that Amazon opened in Seattle last year, and are primarily designed to showcase and sell the company's…

Best Buy Opens Connected Home Display in Mall of America
August 23, 2016 at 10:45 am

To help celebrate its 50th anniversary, Best Buy is showcasing some of the latest technology it sells in a house of sorts it has temporarily put in the middle of the Mall of America. The display, called Best Buy Tech Home, opened in the mall's rotunda on Monday and will stay open through Sept. 17. Inside are…

Kanye West is Opening 21 Stores Around the World This Weekend
August 19, 2016 at 10:15 am

Kanye West and his team are reportedly opening 21 pop-up retail stores in different cities and countries all across the globe that will sell Kanye West merchandise based on his album, The Life Of Pablo, as well as limited-edition designs, exclusive to each city. The temporary stores continue Kanye's partnership with Universal Music Group's Bravado, an industry leader in…

A Look Inside Garnet Hill's Mobile Boutique
August 18, 2016 at 9:30 am

Garnet Hill, a lifestyle brand selling home and apparel products based in New Hampshire, is shaking up the traditional brick-and-mortar shopping experience. After opening a seasonal shop in the Hamptons last summer, Garnet Hill decided to take its product on the road in a mobile boutique this summer. “It’s a showroom, boutique and marketing platform…

Vineyard Vines Partners With J.P. Morgan for Pop-Up Shop
June 24, 2016 at 9:58 am

To ease the transition for employees to a recent move to business-casual attire, J.P. Morgan Chase & Co. partnered with Vineyard Vines, the preppy men's and women's apparel brand (and a J.P. Morgan client), to host a pop-up shop at its Park Avenue headquarters. And this appears to be only the start of a broader apparel…

Pop-Up Stores Thrive in a World of Failing Retailers
April 1, 2016 at 9:34 am

Entrepreneurs like Jane Mosbacher Morris are helping revitalize pop-up stores, a decades-old retail concept. More party than hard sell, this new breed of pop-ups is becoming increasingly innovative and fun — far more than the seasonal pop-ups that once prevailed. And they're also increasingly profitable, experts say, since consumers crave these new experiences. Using pop-ups does, of…

Forever 21 Celebrates Music Festivals With Mobilized Shop and Social Push
March 7, 2016 at 10:42 am

Forever 21 is weaving social media platforms together for a comprehensive campaign appealing to music festival fans that also integrates with a shop devoted to what to wear as an attendee on its mobilized site. The coming of spring marks the start of festival season, which peaks interest in bohemian styles. Forever 21 is capitalizing on this by showcasing various…

Macy's Opens ‘The Etsy Shop’ to Attract Millennials
January 29, 2016 at 10:10 am

What with little movement among its winter outerwear and handbag inventory, and sliding quarterly sales overall, department stores have had their fair share of struggles recently. In order to adapt to the changing market, Macy's has tapped beauty franchise (and Sephora's biggest competitor) Bluemercury, launched a shop-in-shop concept with Korean beauty e-commerce pioneer Peach & Lily,…

Target Spins a Partnership With SoulCycle
January 11, 2016 at 10:10 am

Target is teaming up with SoulCycle on a 10-city tour that will include free cycling classes and pop-up shops, making good on two of the retailer's New Year’s resolutions — to get fit and be cool. SoulCycle is the gold standard for studio cycling, complete with candlelight, rocking music, and A-list devotees including Kelly Ripa…

Target Opens Holiday-Themed Playground in New York
December 8, 2015 at 9:56 am

Over the years, Target Corp. has pulled many stunts to generate buzz in New York City — from building a life-size dollhouse in Grand Central Station a couple of years ago to perhaps, most memorably, setting up a temporary holiday store on a boat docked on the Hudson River more than a decade ago. The…