Pop-Up Shops

J.C. Penney is cashing in on the "shop-within-a-shop" format. The department store announced Tuesday it will be featuring designated Nike shops within 600 of its stores. USA Today reports the shops will be 500-square-foot areas located within the J.C. Penney men's departments where shoppers can pick out clothing to wear for jogging, playing basketball or working…

For two days, eBay opened what it calls the world’s first-ever “emotionally powered” pop-up store. Located in central London, the pop-up store tackled the stress of holiday present buying by inspiring shoppers to connect with the emotional spirit of giving. eBay used intelligent bio-analytic technology and facial coding to help guests discover what items on…

Google is opening a pop-up shop in New York City beginning on Oct. 20 called “Made by Google.” This is the same tagline the tech titan uses to market its own-brand hardware, which now includes the new Pixel, Pixel XL, Daydream View, Google Home and Google Wifi. This is a first step in Google’s stated new…

Amazon.com is aggressively expanding its presence in the brick-and-mortar retail market, with a plan to open dozens of new pop-up shops in U.S. malls over the next year. The pop-up shops are a separate effort from the physical bookstore that Amazon opened in Seattle last year, and are primarily designed to showcase and sell the company's…

To help celebrate its 50th anniversary, Best Buy is showcasing some of the latest technology it sells in a house of sorts it has temporarily put in the middle of the Mall of America. The display, called Best Buy Tech Home, opened in the mall's rotunda on Monday and will stay open through Sept. 17. Inside are…

Kanye West and his team are reportedly opening 21 pop-up retail stores in different cities and countries all across the globe that will sell Kanye West merchandise based on his album, The Life Of Pablo, as well as limited-edition designs, exclusive to each city. The temporary stores continue Kanye's partnership with Universal Music Group's Bravado, an industry leader in…

Garnet Hill, a lifestyle brand selling home and apparel products based in New Hampshire, is shaking up the traditional brick-and-mortar shopping experience. After opening a seasonal shop in the Hamptons last summer, Garnet Hill decided to take its product on the road in a mobile boutique this summer. “It’s a showroom, boutique and marketing platform…

To ease the transition for employees to a recent move to business-casual attire, J.P. Morgan Chase & Co. partnered with Vineyard Vines, the preppy men's and women's apparel brand (and a J.P. Morgan client), to host a pop-up shop at its Park Avenue headquarters. And this appears to be only the start of a broader apparel…

Entrepreneurs like Jane Mosbacher Morris are helping revitalize pop-up stores, a decades-old retail concept. More party than hard sell, this new breed of pop-ups is becoming increasingly innovative and fun — far more than the seasonal pop-ups that once prevailed. And they're also increasingly profitable, experts say, since consumers crave these new experiences. Using pop-ups does, of…

Forever 21 is weaving social media platforms together for a comprehensive campaign appealing to music festival fans that also integrates with a shop devoted to what to wear as an attendee on its mobilized site. The coming of spring marks the start of festival season, which peaks interest in bohemian styles. Forever 21 is capitalizing on this by showcasing various…