Pop-Up Shops
May 18, 2017 at 10:13 am
As we've seen lately in the retail industry, companies need to work harder to get shoppers into their stores. Some retailers offer experiences, others sales and discounts. DEBUT, a newly opened store at the Minneapolis-based Mall of America (MOA), offers a revolving collection of products to entice shoppers to walk through its door. “The goal…
April 24, 2017 at 11:29 am
Today's retail landscape begs for more than just affordably priced products and lightening-fast shipping. The modern customer requires more in-depth forethought from brands to win his or her business. For brick-and-mortar retailers especially, the battle to stay competitive with their digital counterparts comes along with the demand to deliver or exceed customer expectations — i.e., to…
January 18, 2017 at 10:59 am
J.C. Penney is cashing in on the "shop-within-a-shop" format. The department store announced Tuesday it will be featuring designated Nike shops within 600 of its stores. USA Today reports the shops will be 500-square-foot areas located within the J.C. Penney men's departments where shoppers can pick out clothing to wear for jogging, playing basketball or working…
December 1, 2016 at 10:11 am
For two days, eBay opened what it calls the world’s first-ever “emotionally powered” pop-up store. Located in central London, the pop-up store tackled the stress of holiday present buying by inspiring shoppers to connect with the emotional spirit of giving. eBay used intelligent bio-analytic technology and facial coding to help guests discover what items on…
October 11, 2016 at 10:21 am
Google is opening a pop-up shop in New York City beginning on Oct. 20 called “Made by Google.” This is the same tagline the tech titan uses to market its own-brand hardware, which now includes the new Pixel, Pixel XL, Daydream View, Google Home and Google Wifi. This is a first step in Google’s stated new…
September 13, 2016 at 11:13 am
Amazon.com is aggressively expanding its presence in the brick-and-mortar retail market, with a plan to open dozens of new pop-up shops in U.S. malls over the next year. The pop-up shops are a separate effort from the physical bookstore that Amazon opened in Seattle last year, and are primarily designed to showcase and sell the company's…
August 23, 2016 at 10:45 am
To help celebrate its 50th anniversary, Best Buy is showcasing some of the latest technology it sells in a house of sorts it has temporarily put in the middle of the Mall of America. The display, called Best Buy Tech Home, opened in the mall's rotunda on Monday and will stay open through Sept. 17. Inside are…
August 19, 2016 at 10:15 am
Kanye West and his team are reportedly opening 21 pop-up retail stores in different cities and countries all across the globe that will sell Kanye West merchandise based on his album, The Life Of Pablo, as well as limited-edition designs, exclusive to each city. The temporary stores continue Kanye's partnership with Universal Music Group's Bravado, an industry leader in…
August 18, 2016 at 9:30 am
Garnet Hill, a lifestyle brand selling home and apparel products based in New Hampshire, is shaking up the traditional brick-and-mortar shopping experience. After opening a seasonal shop in the Hamptons last summer, Garnet Hill decided to take its product on the road in a mobile boutique this summer. “It’s a showroom, boutique and marketing platform…
June 24, 2016 at 9:58 am
To ease the transition for employees to a recent move to business-casual attire, J.P. Morgan Chase & Co. partnered with Vineyard Vines, the preppy men's and women's apparel brand (and a J.P. Morgan client), to host a pop-up shop at its Park Avenue headquarters. And this appears to be only the start of a broader apparel…
