Target Opens Holiday-Themed Playground in New York
Over the years, Target Corp. has pulled many stunts to generate buzz in New York City — from building a life-size dollhouse in Grand Central Station a couple of years ago to perhaps, most memorably, setting up a temporary holiday store on a boat docked on the Hudson River more than a decade ago. The Minneapolis-based retailer is back at it this holiday season, angling to make a big splash in the Big Apple this time with something it's calling Wonderland. The 16,000-square foot "retail spectacle," as the company calls it, will be free and open to the public for two weeks starting on Wednesday. Located next to the Chelsea Market, it's filled with 10 holiday-themed displays that incorporate a digital element on top of an interactive physical experience. Each one is tied into a popular holiday toy that Target is selling at the space.