Target Spins a Partnership With SoulCycle

Target is teaming up with SoulCycle on a 10-city tour that will include free cycling classes and pop-up shops, making good on two of the retailer's New Year’s resolutions — to get fit and be cool. SoulCycle is the gold standard for studio cycling, complete with candlelight, rocking music, and A-list devotees including Kelly Ripa and Jake Gyllenhaal. It did for spinning what Dry Bar did for blowouts, which is to say, make it extremely popular, and often copied.